WildBrain CPLG and Spin Master are joining forces to bring Vida the Vet merchandise to the U.K. and Ireland, Europe (excluding France), Central and Eastern Europe (CEE), the Middle East and Africa (MENA), and Asia-Pacific (APAC), including China, Japan, and South Korea.
The licensing program will feature multiple categories, including apparel, accessories, home goods, school supplies, and more.
“Vida the Vet is a fantastic addition to our growing slate of Spin Master brands, and we see considerable potential for this captivating preschool series across key product categories,” says Meike de Vaere, Senior Vice President of Partnerships & Business Development at WildBrain CPLG. “Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families, and we’re excited to bring new products and experiences to fans across the globe. With our growing capabilities in APAC and China, we’re especially looking forward to working with Spin Master to further extend their brands into these dynamic markets.”
The Vida the Vet licensing program is expected to launch next year in the U.K. next year before reaching other territories in 2026. WildBrain CPLG also represents other Spin Master brands, including Rubik’s in Europe, MENA, and APAC; Tech Deck in Europe, MENA, and APAC; and Unicorn Academy in CEE, MENA, and APAC.