IMG has extended its partnership with the Automobile Club de l’Ouest (ACO) to remain the exclusive global licensing representative for the 24 Hours of Le Mans through 2029. ACO and IMG aim to expand the race’s reach with collaborations across fashion and lifestyle categories.
Recent highlights include a Le Mans hypercar collection with LEGO and die-cast vehicles from Mattel’s Hot Wheels brand. The iconic race, known for thrilling action and innovation, drew nearly 120 million viewers this year and captivated millions more on social media.
For over 100 years, 24 Hours of Le Mans has pioneered trends not only in motorsports but also in fashion, technology and culture. It has consistently set the standard for blending tradition with innovation, successfully connecting with both older and younger generations. We’re excited to keep working with the ACO to grow the brand through strategic collaborations that reach diverse global audiences, unlock new revenue streams, and enhance fan engagement.”
For more information on licensing opportunities with the 24 Hours of Le Mans, visit imglicensing.com/brands/24h-le-mans/