PRESS RELEASE
For a chance to win $2500 USD, applicants will choose a business problem, analyze the data and provide a report with recommendations for the award program, which is sponsored by Infotools Harmoni
Market Research Institute International (MRII) has launched its new Data Analysis Award. The award is sponsored by Infotools Harmoni, a powerful software platform that helps organizations generate insights through time-tested algorithms, automation, visualizations, and reporting functionality. The first place Data Analysis Award winner will receive a cash prize of $2500 USD, and the runner up will receive a free online Principles of Market Research course—offered by MRII together with the University of Georgia.
To enter, applicants will “act” as Chief Insights Officer for New Zealand and use data from the New Zealand International Visitor Survey via the Infotools Harmoni platform to provide recommendations on one of three business challenges: targeting new markets, increasing visitor spending, or enhancing New Zealand’s brand and positioning. Entrants will be judged on the depth of their data analysis, the creativity of their solutions, the feasibility of their recommendations, and the clarity and visual appeal of their presentation.
“I’m impressed by how this award incorporates a hands-on, ‘real-world’ project, using the kind of tools we rely on in market research every day. It’s an innovative way to challenge and prepare rising insights professionals,” said Ed Keller, Executive Director of MRII. “Programs like the Data Analysis Award wouldn’t be possible without the dedicated support of our sponsors and industry partners. I’m especially grateful to our sponsor, Infotools, for their pivotal role in making this initiative a reality.”
This new Data Analysis Award is the latest in a series of awards that the MRII offers throughout the year, connecting winners from around the world with leading market research education and training resources and, in this case, a cash prize.
John Bird, EVP of Client Development at Infotools, the sponsor for the award, said, “The creation of this award with MRII fills an important space in our industry, allowing applicants to not only take our platform, Harmoni, for a spin, but to gain experience in data analysis and show their skill. At Infotools, we’re dedicated to expanding skills in the market research industry and recognizing hard work of the members of our insights community, and supporting this award fills both those goals.”
Applicants must register to participate in the Data Analysis Award program before 01 November, 2024. Final data analysis reports are due by 10 November 2024. Eligible candidates are invited to apply here: https://survey.alchemer.com/s3/8030026/4a961595d55c
Reach out to ed@mrii.org with questions.