In an ode to his practice, noted Dutch designer Marcel Wanders ‘modestly’ declares: “Sometimes, when I think of design and interiors, and I trash the ignorant, the unthoughtful, the lazy and the tired use of white walls and under-inspired minimalism, I hallucinate and dream of a world, a design, a philosophy that truly builds on love, that builds on creativity, that builds on fantasy, and when I fail to explain my plan and try to express the urgency of my vision, I will proclaim vigorously that every square centimeter deserves our love, that every square centimeter deserves our thought, that every square centimeter should be kissed and deserves our attention, that large and little, pink and yellow, empty and full are sisters, that cannot live without each other’s love, that divine is in the creation of new unseen, unexperienced, remarkable and inspiring relationships.”

This thinking is perhaps best evidence in his recently outfitted brand-new Kimpton BEM hotel in Budapest, Hungary’s historically-entrenched capital. The 127-room boutique hotel occupies the decidedly grand and emphatically Neoclassical Radetsky Barracks building in the quieter Buda side of the city; on a perch overlooking the mighty Danube River that traverses the metropolis.

Cozy seating alcove with curved, upholstered walls, two small round tables, and accent pillows, lit gently from above.

Ornate hallway with dark, patterned walls and gold accents, featuring a long carpet and two glass chandeliers.

The Amsterdam-based polymath – perhaps most famous for establishing eclectic furniture brand Moooi and driving the influential early 2000s Dutch Design scene – imbued the stately address with a scheme that’s equal parts fantastical and site-responsive, both in terms of cultural and environmental cues.

A dining area with wooden tables and chairs, lush plants, and a large deer mural on the back wall, under decorative hanging lights.

References and symbols from Hungarian folklore abound in explicit representations and abstracted articulations throughout, especially in the hotel’s three idiosyncratically staged hospitality venues: the main lobby, AGOS restaurant, and Bar Huso. To say Wanders’s intervention was comprehensive would be an understatement. For this project the talent delved deep into research and pulled out elements he deemed the most compelling.

Modern restaurant interior with large green column decorations, wooden tables, and chairs. Natural light filters through large windows, illuminating the geometric patterned floor.

The revered maverick and his team introduced a grid-pattern coffered wall motif throughout these slightly vaulted, double height-spaces. Beveled corners and concave reliefs serve as a slightly neotenic and playful backdrop. Everything else is far more maximalist and expressive, especially when it comes to decorative patterning and coloring, Decipherable and somewhat skewed depictions of mythological creatures and native flora such as poppies and tulips are found throughout and to vibrant effect.

A hotel room with a bed, bedside lamp, and floral wallpaper. A balcony door is open, revealing a view of another building. Soft lighting creates a warm ambiance.

As with any of Wanders’ endeavors over the past 30 years, experiential storytelling and the human touch are essential components. These considerations are manifested in everything from custom furnishings to high-quality finishes and the unlikely application of certain materials. Regardless, he still aims for a level of efficiency; ensuring his outfits can easily be refurbished and don’t produce too much waste.

Hotel room with a large bed, ocean-themed decor, and blue accents. Features a seating area, freestanding bathtub, and desk.

A modern hotel room with a freestanding bathtub, a bed, a blue armchair, a small table with tea service, and large windows.

While Essential collection guest rooms are covered in almost trompe-l’oeil carpet to wall murals of magnified flowers and adjoining bathrooms are fully clad in tone-matched glazed green tile, the Premium Danube Room carries a similar scheme but in water blue; the enlarged representation of crashing waves. Though Dutch Design can sometimes be thought of as kitschy or gimmicky, those qualities are always backed by some degree of ironic irreverence or innovative conceptual ideation.

Modern hotel suite with a dining table and chairs, a vase with flowers, wooden shelving, a wall-mounted TV, and an orange chair. Bedroom visible through a sliding door.

Modern room with a TV on a wooden shelf unit, a blue velvet chair, a dressing table with mirrors, and a starry ceiling design. Doorway leads to an adjacent room.

Modern bathroom with two white vessel sinks, a large oval mirror, illuminated by wall sconces. The wall is tiled in a mosaic pattern of light and dark squares.

Luxurious hotel room with a plush red velvet headboard, white bedding, decorative glass partition, and a round marble table with a white vase.

A conference room with a long table, surrounded by black chairs, and a red paneled wall with decorative plates and bottles.

Luxurious bar with modern decor, featuring blue accents, round tables, upholstered chairs, and a central bar counter with hanging plants.

Bar Huso takes on a similar all-encompassing under-the-sea or in this case, under-the-river aesthetic with dramatic fern-topped illuminated columns and port-hole-like compositions of creatures with exaggerated features. Huso Huso is the beluga sturgeon that reappears in numerous fables and legends. An oversized golden stag statue – no, not the somewhat controversial Moooi Horse Lamp – takes pride within a stained-glass atrium. The AGOS restaurant is watched over by a mural of the ever-resilient Turul bird and is bisected by larger collage-like and totemic columns.

A modern restaurant interior with blue walls, round wooden tables, blue and beige chairs, large decorative plates on the walls, and a central column with greenery.

Open wooden doors lead to a conference room with a long table, beige chairs, a large screen, and a decorative ceiling light fixture. The room features intricate wall artwork.

A mosaic-tiled indoor spa area with a circular hot tub is surrounded by curved walls. Stairs with metal railings lead into the spa.

Rooftop terrace with a glass-enclosed bar, outdoor seating, and large hanging lamps, set against a cloudy sky backdrop.

Courtyard of a modern building with rounded balconies, featuring a large metallic bird sculpture and a white, ornate gazebo amidst greenery.

Outdoor metal sign with "BEM" in bold letters, surrounded by ornate floral designs.

Front view of the Kimpton Budapest Hotel, a large white historic building with ornate architecture, several windows, and small trees in front.

What: Kimpton BEM Budapest
Where: Budapest, Hungary
How much: Guest rooms starting from $197
Design draw: A Neoclassical building on the quieter Buda side of Budapest entirely transformed into a swanky 127-room hotel by the bad boy of Dutch design Marcel Wanders, who translated local folklore and flora in maximalist details.
Book it: Kimpton BEW Budapest

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Photography provided by Kimpton BEM Budapest.

Adrian Madlener is a Brussels-born, New York-based writer specializing in collectible and sustainable design. With a particular focus on topics that exemplify the best in craft-led experimentation, he’s committed to supporting talents that push the envelope in various disciplines.



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