Real estate thank you notes are an easy, underutilized tool in the real estate world. With so many aspects of our lives and businesses going virtual, a snail mail thank you note is more impactful and memorable than ever before. It adds a personal touch and makes me stand out from all the other agents out there.
I’ve used thank you notes in my business for over a decade and even received referrals from people I’ve met at networking events because they were so impressed by my immediate follow-up notes! I’ll share my strategies and templates so you’ll be ready to write amazing thank you notes to your clients and stand out among the real estate agents in your area.
Why thank you notes are important
In the lead generation game of capturing and keeping mindshare, sending notes is one of the top strategies. Think about the last email you received. I’m guessing nothing specific came to mind because we receive so many emails. Now think about the last handwritten thank you note you received. I remember all of them. There aren’t that many, which makes them personal and memorable.
By sending real estate thank you notes in the mail, you increase the likelihood that the recipient will remember you and the fantastic service you provided. And hopefully, they’ll reach out to you when they have a real estate need or a referral to send your way!
12 real estate thank you note templates
Read through each of the real estate thank you note templates below and copy them to save for later. Once you have several handwritten real estate letter templates to work off of, you can change them to include your own tone and style.
1. Buyer after closing
Dear (Buyer Name),
It was a pleasure working with you! Thank you for trusting me to guide you through this process, and congratulations on buying this gorgeous home. I hope you and your family (Family Name) enjoy years of wonderful memories in your new home!
All the best,
(Your Name)
2. After a client writes you a review
Dear (Client Name),
I can’t thank you enough for taking the time to write such a thoughtful review for me; my business relies on referrals and the testimonials of clients like you! You’re the best!
Talk soon,
(Your Name)
3. Seller right after a listing appointment
Dear (Seller Name),
It was so nice meeting you today! Thank you for showing me your fantastic house and sharing your goal to move to (include their motivation for selling here). I would be honored to represent you as your listing agent and get you the most money possible for your property. I look forward to working together!
Thanks again,
(Your Name)
4. Anyone who sends you a referral
Dear (Referrer Name),
Thank you SO much for referring me to (Lead Name)! Referrals are the core of my business, and I so appreciate you thinking of me. I will keep you updated on how it’s going with them!
Thank you again,
(Your Name)
5. Co-broke agent after closing
Dear (Agent Name),
It was a pleasure working with you on the sale of (Address)! Thank you for your professionalism; I can tell you truly care about your clients. I look forward to doing more deals with you!
See you next time,
(Your Name)
6. Lender/attorney after a tough closing
Dear (Vendor),
I know this wasn’t an easy one, but thank you for all your help getting us to the closing table. I appreciate your responsiveness and dedication to taking care of our clients! (customize the details here based on the specific situation). Looking forward to working with you again!
All the best,
(Your Name)
7. Neighbors of your listing, after closing
Dear (Homeowner Name),
I just sold your neighbor’s home at (Address) and want to thank you for your patience and understanding during the sale process. I hope the extra traffic and noise weren’t too disruptive.
We ended up receiving (X number) of offers, so many buyers still want to be in this neighborhood/building! Call me if you ever want to chat about selling, and thank you again for being a great neighbor!
All the best,
(Your Name)
Pro tip
This is especially useful in condo buildings, as all the showings and open house traffic may have been annoying to the neighbors in close proximity to your listing. It allows you to empathize with the inconvenience they might have felt, plus allows you to introduce yourself, in case they want to sell someday.
One of my recent listings was a condo in an old three-family home in East Boston. The downstairs neighbor had a dog who went nuts every time I was there, and I felt terrible about the disturbance. So, I sent a note just like this after closing.
8. Neighbors who stop by your open house
Dear (Homeowner Name),
It was nice meeting you at this weekend’s open house! Thank you for stopping by. I’d love to hear what you think of the price and any other feedback you have. Call or text me to chat, and of course, I’m always happy to offer you a pricing estimate on your home if you’re curious!
Thank you,
(Your Name)
9. Office manager or mentor after they help you with a deal
Dear (Name),
Thank you so much for your help on my most recent deal! I couldn’t have negotiated this offer without your expertise and guidance (Customize this as needed). I truly appreciate your generosity of time and wisdom!
All the best,
(Your Name)
Pro tip
Be specific in what you’re thanking office managers or mentors for. Did they help you write your first offer? Did they talk you through a tough negotiation? Did they go on an appointment with you and help you land the client? When your real estate thank you note is more personalized, it shows the recipient your genuine appreciation and increases the likelihood of them working with you again.
10. Professional contact after a one-on-one meeting
Dear (Name),
It was wonderful meeting with you the other day! Thanks for sharing more about your business and brainstorming ways we might help each other grow. I will certainly keep you in mind for referrals! Please let me know if there’s anything else I can do to help you in your business.
Talk soon,
(Your Name)
11. Organizer of an exceptional networking event
Dear (Name),
I attended (Event Name) and had to write you to tell you how exceptional it was! Thank you and your team for organizing such a great event. I made lots of valuable connections, and the food was awesome (customize as appropriate). Looking forward to attending more of your events in the future!
Thank you again,
(Your Name)
12. Venues where you host your client events
Dear (Manager Name),
I want to thank you for your help in making my client appreciation event such a success! Everyone had a great time, and your staff ensured everything went smoothly. We will definitely keep your venue in mind for future events!
Thanks again,
(Your Name)
When to send realtor thank you cards
You’ve heard of “speed to lead” — the first to contact the lead usually gets it. Similarly, sending a real estate agent thank you note to clients as soon as possible is important. There’s an excitement that dwindles as time passes, and at some point, it’s too late. Aim to send a real estate thank you note within a day or two of the event to keep the momentum going.
Pro tips for sending real estate thank you notes
- When sending a note to someone you already know, do not include your business card. When sending to a stranger or a very loose acquaintance, do include your card.
- Handwritten notes are usually my first choice; however, utilizing a service such as Handwrytten is a great option for sending bulk thank you notes, such as template #7, or if you’re short on time.
- While they’re not thank you notes, sending birthday cards and home anniversary cards in the mail is a much better option than simply wishing your sphere a happy birthday on Facebook. Market Leader offers automated birthday and anniversary cards so you’ll never forget.
- Purchase personalized stationery that includes your headshot, contact information and tagline so all thank you note recipients will know exactly who the note is coming from and who to contact in the future. Vistaprint is a fantastic place to design and print cards at a reasonable price.
The full picture
Sending thank you notes is an excellent way to grow your real estate business, but don’t overthink it. No one will care if your handwriting isn’t the best. They will care that you took the time out of your day to rememer them. The effect will still be the same: making you a more memorable real estate agent. Done is better than perfect!