The Benefits of Shopify Plus & Core Features

Growing fast? That’s great—until your ecommerce platform starts slowing you down.

Maybe your site crashes during peak sales. Maybe your backend feels like it was built in the Stone Age. Or maybe expanding into new markets is a logistical nightmare. 

Whatever the case, if managing your online store feels harder than it should, your platform might be the problem.

Shopify Plus has been a popular choice among merchants—and rightfully so. With powerful automation, flexibility, and scalability, it gives fast-growing brands the tools they need to break through bottlenecks. But is it the right fit for you? And how does it compare to other enterprise solutions?

As a certified Shopify Plus partner, Elogic has helped 200+ brands make informed decisions—whether that means a Shopify Plus upgrade or choosing an alternative that better fits their needs.

In this Shopify Plus review, we’ll break down Shopify features and benefits that make it a powerhouse. By the end, you’ll have a clear answer of whether Shopify Plus is the right next step for your business.

But first, let’s start with the most important question.

What Is Shopify Plus?

Shopify Plus is Shopify’s enterprise-level plan, built for high-volume businesses that need more flexibility and automation.

Unlike Shopify’s other pricing plans (Basic, Shopify, and Advanced), which come with fixed monthly fees, Shopify Plus uses a custom pricing model based on sales volume. Launched in 2014, this tier plan is positioned as an alternative to platforms like BigCommerce Enterprise, Adobe Commerce, and Salesforce Commerce Cloud.

Overall, Shopify Plus includes everything in the standard Shopify plans but adds more control, automation, and scalability for businesses handling high traffic, multiple stores, or complex operations.

Who Will Benefit Most From Shopify Plus?

If you’re a small DTC startup that just got into an exciting ecommerce journey, you may bookmark this article and get back when you have a proven vision of your product, market acceptance, and buyers. 

Because let’s be honest: Shopify Plus isn’t for everyone. 

If your business is bringing in less than $1M in annual revenue, it’s probably too soon to make the switch. Shopify Advanced (recommended for stores making $750K–$1M per year) will give you most of what you need at a lower cost.

But once your store consistently passes the $1M mark, Shopify Plus starts making financial sense. Here’s why:

• While the monthly subscription cost is higher (starting at $2,000/month if billed annually), Shopify Plus reduces transaction fees—which adds up fast for high-revenue stores.
• Beyond cost, Shopify Plus is designed for businesses that need advanced features, automation, and scalability—things that standard Shopify plans just don’t offer.
• If you operate in a restricted industry (for instance, if you sell wine online), Shopify Plus lets you use third-party payment processors at much lower fees than its default payment system. That alone can save merchants tens of thousands per year.

→ This was actually the case of our US client who migrated to Shopify–check out their success story!

So, who will see the most advantages of Shopify Plus?

• Brands consistently making $1M+ in revenue
• Businesses with complex operations (large catalogs, multiple storefronts, global expansion plans)
• High-growth industries (fashion, beauty, electronics, luxury goods)
• B2B ecommerce brands that need bulk ordering, customer-specific pricing, and automation

In return, they get guaranteed uptime during high-traffic events, dedicated API support, priority customer service, advanced security, and more.

But that’s not the whole list of advantages. Let’s discuss some more major Shopify Plus benefits for online stores.

The Main Benefits of Shopify Plus

A massive volume of customers shouldn’t be an excuse for having a one-fit-all design or feature set, and the global enterprise selling internationally knows that customization and localization are paramount to becoming successful. 

But they also want a tool that would help cross-teams manage their tasks centralized but independently. And Shopify Plus can provide them with it. Here’s how the users of Shopify Plus can benefit from the platform.

Design flexibility and customization

The look and performance of the website are essential if you want to keep your client. Shopify Plus offers you a wide selection of free and paid themes and, unlike its younger Shopify sibling, allows you to customize them through code (CSS or JavaScript). 

Another Shopify Plus feature is that you can set up and customize your checkout page, adjusting not only the look but also functionality, like one-click checkout, coupon/code field, and other marketing tools. Plus, you’ll be able to do A/B testing to see which theme performs better with your target audiences.

Keep in mind: While Shopify Plus has an edge compared to its regular Shopify plan, you’ll still need to hire Shopify Plus developers to customize everything. Adding more custom fields to your checkout or integrating social media and additional payment methods won’t be a problem, and you’ll surely have more control over your checkout design.

However, for more specific integrations (like Google Maps for retailers from the MENA region) or a minimum order quantity rule (like Elogic did for Saudi Coffee Roasters), you’ll need a development team to work around the SaaS platform limitations.

Access to the script editor and API integration

Shopify Plus doesn’t offer theme management only — it’s also customizable feature-wise. This is the unique benefit of Shopify Plus. It allows you to run custom codes without using third-party tools. It also gives you greater control over the promo, special offers, and discounts a particular user gets. 

But that’s only a part of the deal.

Because it offers API integration, you can seamlessly add various plugins and tools into your infrastructure. There are a lot of useful solutions for tracking, shipping, accounting, customer service, and more. All that will help you personalize the experience for your clients worldwide worry-free. So when you compare the pros and cons of Shopify Plus, the script feature might be the one that will rule in favor of upgrading to this ecommerce platform.

Cross-platform selling

eBay, Etsy, Pinterest, etc. — all these marketplaces are great channels to sell your products, and if you already do multichannel commerce, you know how tough cross-platform management can be. One of the major Shopify Plus advantages is that it makes it simple. How so? 

It offers various platform integrations, which means you can run a backend management of eBay or Etsy separately from different accounts while keeping it on the same platform. This offers greater management control and provides opportunities for in-depth cross-platform analytics and adjustments.

Optimized traffic processing

As an enterprise, you already have high ecommerce traffic that, during high seasons or peak days (like Black Friday or Christmas), can grow exponentially, especially if you launch a marketing campaign. Naturally, you want to manage the heavy traffic and make sure that discounts and deals are applied to specific products.

While Shopify Plus offers unlimited bandwidth to deal with sudden traffic upticks, it also has a tool that helps you manage the process. It’s called Shopify Plus Launchpad. You can use it to:

• Change visibility depending on the location
• Lock your store to prevent traffic spikes
• Set up captchas to fight bots
• Manage scripts for upselling or cross-selling

The best part? You can do this optimization in real-time from a single panel.

Workflow automation with Shopify Flow

Routine and repetitive activities need automation to save time, decrease the risk of human error, and allow a lot of tasks to be performed in the background simultaneously. 

Shopify Plus’s exclusive feature called Shopify Flow makes it happen. It offers pre-built workflow scripts ready for set-up as well as the possibility to write your own based on specifications. Here are the workflows you can automate with Flow:

• Purchase tracking
• Email sequencing
• Customer segmentation
• Algorithm-powered product recommendation

This is one of the features of Shopify Plus that will help you streamline and automate complex operational processes and give your analytic teams better visibility and data to create effective business strategies.

Improved wholesale management

Since wholesale and retail businesses have different strategies and needs, separating their management is necessary. With Shopify Plus, you can operate your wholesale store from a designated account with the features needed for B2B businesses, like a custom quote, delivery and shipping set-up, quote calculator, etc.

Keep in mind: If you have both wholesale (B2B) and retail (B2C) shops or target different countries (let’s say, Europe and the USA), you won’t be able to manage your store under one administrative panel. Shopify Plus will have to log into different admin panels to handle each of these stores.

These advantages are handy when it comes to creating an ecommerce growth strategy. Let’s review the Shopify Plus features that will become available after set up.

Key Shopify Plus Features You Get Once Upgraded

When you replatform to Shopify Plus, you’ll unlock a whole new level of functionality in an ecommerce platform. Let’s review the Shopify Plus features that are worth the money.

API resources

Shopify Plus merchants get higher API limits, allowing for deeper customization of storefronts and back-end processes.Besides, it gets much easier to integrate ERPs, CRMs, and third-party tools, as well as syn large product catalogs and order data faster. Some of the most popular Shopify API resources are Gift Card, Multipass, and User for REST.

Organization Admin panel for multi-store management

From an operational standpoint, Shopify Plus is a jewel. Instead of switching between accounts, admins can now oversee everything from a single dashboard—assigning roles, managing settings, and syncing workflows across different stores. 

For brands with regional storefronts or franchises, this feature streamlines what would otherwise be a logistical nightmare.

Multi-currency and international selling

Besides translating product pages, expanding internationally requires handling local currencies, taxes, and checkout experiences. Shopify Plus makes this easier with built-in multi-currency support.

Brands can automatically display local pricing based on the customer’s location and localize checkout experiences for higher conversions. You can also offer regional payment methods.

This doesn’t replace a fully localized ecommerce strategy, but it does lower the barrier to international expansion, making it simpler to test new markets without setting up entirely new stores.

Advanced apps

High-growth brands know how repetitive tasks like tagging orders, flagging fraud risks, and managing inventory can waste hours every week. Shopify Plus gives access to advanced automation tools that streamline backend operations.

For instance, besides allowing users to control, add, and modify users and stores, Shopify Flow automates manual work from inventory tasks like reordering to managing fraud concerns. Since its launch in 2017, it has automated over 1.1 billion workflows, saving merchants an estimated 9.2 million hours of work. 

Other apps like Launchpad (for automating flash sales) and Shopify Transporter (for migrating customer accounts) further simplify operations—particularly for businesses scaling fast.

Shopify Scripts for custom discounts

On standard Shopify, applying advanced discount logic often requires third-party apps—which can slow down performance and limit flexibility. Shopify Plus introduces Shopify Scripts that allow:

• Automatic volume discounts (e.g., buy one, get one free, tiered pricing)
• Customer-specific promotions (e.g., exclusive discounts for loyalty members)
• Customized payment and shipping options

For high-growth brands, this allows brands to automate pricing strategies directly in the checkout and eliminates the need for workarounds.

Customizable checkout

With the checkout liquid design file, you can create a branded checkout page and improve brand awareness while giving people the checkout option they expect. Plus, you can add a Google Tag manager to sell products on Google.

This means brands can design a fully branded checkout experience and optimize layouts for higher conversions. You can add such functionalities as one-click upsells and cross-sells, custom shipping rules, and special payment methods.

For businesses running frequent promotions or operating in international markets, this level of control removes friction and improves the buying experience—something lower-tier Shopify plans don’t allow.

Unlimited staff accounts 

On lower-tier Shopify plans, staff accounts are capped at 2-15 users. For growing brands with multiple departments, agencies, and external partners, this limitation can be frustrating.

Shopify Plus removes this restriction, offering:

• Unlimited staff accounts for larger teams
• Granular permission control, ensuring users can access sensitive data based on their assigned roles and responsibilities
• Secure third-party access for agencies and developers

For enterprise-level operations, this prevents bottlenecks and ensures better security without restricting growth.

Omnichannel integration for online and offline sales

For brands selling across multiple channels—brick-and-mortar, online, marketplaces, and social media—Shopify Plus offers free access to the POS Pro tool that unifies everything under one system.

With POS Pro, you sync inventory across physical and online stores and get advanced reporting on sales performance. You can finally offer local pickup and delivery fulfillment to your customers.

Shopify Plus B2B and wholesale

Traditionally, ecommerce brands handling both B2B and B2C sales have had to run separate platforms for wholesale and direct-to-consumer (DTC) transactions. Shopify Plus changes that.

With built-in wholesale pricing, net payment terms, and bulk ordering, Shopify Plus allows merchants to run both B2B and B2C from a single store. This removes the need for custom-built wholesale portals and makes it easier to:

• Offer customer-specific pricing
• Set minimum order quantities
• Automate bulk discounts

For businesses juggling retail, DTC, and wholesale, this consolidation simplifies operations and reduces costs.

Shopify Plus Pricing

As mentioned earlier, Shopify Plus doesn’t have a fixed monthly price—it operates on a sliding scale based on revenue.

At a minimum, Shopify Plus costs $2,000 per month (billed annually). This base price applies to merchants with less than $800,000 in monthly sales.

For businesses generating more than $800,000 per month, the pricing shifts:

• Instead of a flat fee, you’ll pay 0.25% of your monthly revenue
• For example, if your store processes $1M in sales, your Shopify Plus subscription will cost $2,500 for that month
• If revenue increases, so does the cost—but there’s a hard cap at $40,000 per month

The contract starts as a 1-year commitment and moves to month-to-month billing after the first year.

Transaction Fees: The Real Cost of Shopify Plus

Good news—Shopify Plus removes transaction fees for merchants who use Shopify Payments. Bad news—if you use a third-party payment processor, Shopify charges an extra 0.15% per transaction.

For reference, here are the Shopify Payments rates

Plus merchants:

• Domestic transactions (Visa, Mastercard): 2.15% + $0.30 per transaction
• Amex & International transactions: 3.15% + $0.30 per transaction

This still makes Shopify Payments the most cost-effective option for most businesses. However, merchants in restricted industries (like alcohol, for example), who are forced to use third-party payment processors, will need to factor in the additional 0.15% fee.

What’s included in Shopify Plus at no extra cost?

Unlike standard Shopify plans, Shopify Plus bundles in a number of features that would otherwise cost extra:

• Shopify POS Pro (normally $89/mo per location) – Essential for merchants with physical stores
• Unlimited staff accounts – No additional charge for large teams
• Up to 20 store locations – Useful for multi-location fulfillment
• 9 free expansion stores – Allows for regional storefronts, localization, or testing new markets
• Automated tax calculations – Helpful for international sellers
• 24/7 priority merchant support – Faster response times compared to standard Shopify support

For businesses that already rely on Shopify POS, operate multiple stores, or require advanced automation, these included perks can offset some of the higher Shopify Plus costs.

Is Shopify Plus worth the price?

For brands consistently making $1M+ in revenue, Shopify Plus makes financial sense—not just because of the features, but because it reduces transaction fees and eliminates many hidden costs associated with standard Shopify plans.

For businesses below the $1M threshold, the cost of Shopify Plus might not yet be justified—many of its benefits (checkout optimization, automation, and B2B tools) become truly valuable only at scale.

Up next: Let’s take a look at successful brands using Shopify Plus and how they’re benefiting from the platform.

Popular Brands that Use Shopify Plus

From news to sports apparel and cosmetics, Shopify Plus is a choice of businesses from different industries. Here are three examples of international companies whose ecommerce is built on Shopify Plus.

Read more: Top 8 Best Shopify Plus Design Examples

GymShark

GymShark, a sports apparel and accessories company, is one of the most famous Shopify Plus customers. They are represented in 131 countries and partner with online retailers worldwide. They needed a platform that could support seamless international business processes, change themes depending on marketing campaigns, and handle international delivery.

PetHQ – B2B retail, Petcare

PetHQ, one of the UAE’s largest pet care retailers, has moved to Shopify Plus to handle bulk orders, custom pricing, and supplier management more efficiently. 

Shopify Plus upgrade allowed the brand to verify wholesale customers with a custom B2B registration and approval flow as well as speed up the bulk purchasing process with a new order quote system. Quick order functionality for B2B buyers reduced friction in placing large, repeat orders. Automated processes also saved loads of time on supplier onboarding and operations.

For high-growth brands managing both B2B and B2C sales, PetHQ’s journey proves that Shopify Plus is a scalable ecommerce platform that removes operational bottlenecks and fuels long-term expansion.

→ See the full case study of PetHQ that migrated to Shopify Plus in only 2.5 months with Elogic.

Kylie Cosmetics

Another world-known brand to use Shopify Plus is Kylie Cosmetics. Since the brand has both online store, pop-ups at land-based shops, and a brick-and-mortar store, it needed a solution that would allow centralized management. And Shopify Plus is exactly the solution they chose for that. This brand nails the bundle and promo deals, and with Shopify Plus, they have a reliable platform to customize every marketing campaign.

These brands are just a few of those high-growing companies that need a flexible and powerful ecommerce platform. Are you ready to upgrade your platform, attract more clients, improve store management, and automate workflows? If your answer is yes, we have an offer for you. 

Migrate to Shopify Plus with Elogic

Moving to Shopify Plus doesn’t have to be complicated—not when you have the right team behind you. At Elogic, we’ve spent over 13 years helping ecommerce brands migrate, scale, and optimize their online stores. Whether you’re upgrading from another Shopify plan or replatforming from a different system, we ensure a smooth, risk-free transition with minimal downtime.

Why work with Elogic?

• Dedicated Shopify Plus services – whether you want to extend your tech team or need to outsource Shopify Plus migration entirely, we’ve got you covered.
• Proven success – let our reviews and portfolio with over 500 Shopify Plus clients and successfully launched projects speak for themselves. 
• Flexible engagement models – work with us on a fixed-price or time-and-material basis, whatever fits your budget.
• End-to-end project management – A dedicated account or project manager keeps everything on track, so you don’t have to.

As a certified Shopify Plus company, we help brands scale faster, automate smarter, and eliminate tech headaches.

Final thoughts: Why Shopify Plus Should Be On Your Ecommerce Roadmap?

Switching to a more powerful ecommerce platform is essential if you’re looking for the tools to implement your business strategies and remain a top player in the industry. And if you’re looking for an enterprise-level platform that’s easy to use and easy to maintain, Shopify Plus is the right choice.

Shopify Plus allows you to focus on scaling your business, not solving the tech side of it. With Shopify Plus benefits and exclusive features, you can streamline and automate routine processes, personalize the customer experience, sell and deliver worldwide worry-free, and connect with the specialists that can help elevate your business further. The only thing you need is a professional setup. And that’s what we at Elogic do.

Our ecommerce development team is ready to consult you on the platform choice, set up a solution, deal with data transfer, and provide on-demand service and maintenance. In other words, we’re an all-in-one team to power your Shopify Plus account with the necessary tools and programs that will help your team run business with confidence.

Contact us, and let’s talk about your project!