Ever wanted to design a speaker? Now, you can. Bang & Olufsen has announced Bang & Olufsen Atelier, a service designed to give customers the power to create the perfect look for their speakers.
To be clear, customers won’t actually be able to design their own speakers from scratch, though you wouldn’t want that anyway, considering how much effort goes into speaker design. That said, customers will have massive control over the aesthetics of Bang & Olufsen speakers, essentially meaning they can tailor the look of the speaker to their preferences or to the environment they plan on putting the speakers in.
Bang & Olufsen Atelier will actually be available in a few different key areas. For the most control, you’ll be able to make use of the new Atelier Bespoke service. This essentially involves collaborating directly with an Atelier artisan. With Atelier Bespoke, customers will be able to create a completely custom design, including custom materials or specific colors.
Slightly less custom is the Atelier Catalogue service. With Atelier Catalogue, customers won’t collaborate with an artisan, but they will be able to choose from over 500,000 combinations of different fabrics, woods, and aluminum to create their preferred design.
Last but not least is Atelier Editions. Editions doesn’t really involve creating custom designs at all, but it does involve Bang & Olufsen creating Limited Edition variations of its iconic products. The first of these lines is the Limited Edition Beosound 2 Gradient Collection, which showcases 10 different gradient combinations and is limited to 10 engraved and numbered pieces. Each of the pieces in the collection will cost $5,700. That’s not cheap (given the speaker typically comes in at $3,500), but for the money you’re getting a totally unique speaker.
You’ll be able to take advantage of the Bang & Olufsen Atelier experience for yourself at select Bang & Olufsen stores, or at the new digital composer tool at the Bang & Olufsen website.
