Europe: Lifestyle hotel brand Aethos has acquired Yayem, an experiential members’ club and travel app.
Yayem is a global membership platform offering its users access to exclusive spaces.
Now, members will gain access to all Aethos destinations in addition to existing Yayem member benefits. It will be powered by one Aethos mobile app.
The membership includes activities such as surfing in Portugal, skiing in the Italian Alps, yoga in Sardinia, and sailing in Mallorca, as well as discounts on hotel stays, dining, spa treatments, and complimentary upgrades.
Members will also gain access to Aethos’ exclusive spaces across its city clubs with future openings planned London, Madrid, Lisbon, and Mexico City.
“This acquisition represents the next chapter in our journey,” said Benjamin Habbel, co-founder and CEO of Aethos. “Together with Yayem, we’re building a truly epic global members’ community that combines our shared passion for exploration, design, and community. This is just the beginning, and we can’t wait to welcome existing and new members to this new chapter.”
Lindsey Elkin, co-founder of Yam, added: “I first discovered Aethos as a guest at their Milan hotel in 2022. From the start, it was clear to me that our brands and vision were perfectly aligned. I can’t wait to bring the newly formed Aethos Club to the world.”
Elkin will take on the role of vice president of membership at Aethos.