- TikTok is back for now; maximize your TikTok campaign potential
TikTok has been reinstated for the time being, and if you haven’t tested TikTok advertising for your property, now’s your chance. Learn how to engage users, collaborate with creators, and drive results effectively. Learn more here.
- LinkedIn enhances Ad Attribution Models for more accurate campaign insights
LinkedIn has announced improvements to its advertising attribution models to provide data that more accurately reflects actual performance. These enhancements aim to offer marketers a clearer understanding of how their campaigns are performing on the platform. Discover now.
- Meta expands audience targeting for Advantage+ Catalog ads to boost personalization
Meta has announced an update to its Advantage+ Catalog ads by removing the “Audience Types” option. This change is part of Meta’s broader strategy to enhance automated ad targeting, aiming to streamline the ad creation process and improve performance. Learn more here.
- Google expands Demand Gen tools as Video Action Campaigns phase out
Google has announced upcoming updates to its Demand Gen advertising platform, introducing new controls for ad placement and improved creative tools, along with a timeline for phasing out Video Action Campaigns. View now.
- Threads launches its initial test of ads
Meta has begun testing ads on Threads with select brands in the U.S. and Japan. Image-based ads will appear in users’ feeds as Meta evaluates performance before a broader rollout, aiming to expand ad reach across its platforms. Discover now.
- Google Search introduces “Ask for Me” feature for personalized answers
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available. Learn more here.