Introduction
Product sampling is one of the most powerful ways to introduce customers to your brand. But what happens after they try your product? Too often, potential buyers slip away simply because they don’t receive the right nudge at the right time. That’s why we built the Sample Upsell Moment—a fully automated, personalized solution to turn product samplers into full-size purchasers.
Manual Sample Follow-ups are Inefficient
Many brands rely on product samples to drive conversions, but the follow-up process is often messy and time-consuming. The typical approach involves creating intricate, manual email and SMS flows with complex branching logic to ensure customers receive relevant messaging. This level of personalization can be incredibly tedious, especially as sample offerings scale.
Without a streamlined solution, brands risk losing potential buyers simply because they lack a structured way to re-engage samplers at the right moment.
The Solution
Our Sample Upsell Moment eliminates the inefficiencies of manual follow-ups by automating and personalizing the upsell journey. This new feature leverages Sample Relationship product mapping in the Repeat App to help merchants seamlessly connect product samples with their full-sized counterparts.
Here’s how it works:
- In-App Sample Management: Easily create and manage relationships between sample and full-size products in the Repeat App.
- Sample Upsell Event: Automatically trigger personalized email and SMS flows once a customer receives a sample, ensuring they get timely reminders to purchase the full-size version.
- Klaviyo Profile Properties: Use dynamic blocks and smart show/hide logic to tailor messaging based on each customer’s sampling history.
- Updated Repeat Cart Functionality: Full-size versions of sampled products appear directly in the Repeat Cart, marked as “Previously Sampled” to streamline the path to purchase.
With these tools, merchants can increase conversion rates, personalize customer interactions, and simplify sample-to-full-size product management all in one place.
How to Activate this Moment
With our Turn Product Samples into Repeat Purchases with Automated Follow-ups Play, lifecycle marketers can set up strategic, automated flows that convert samplers into buyers.
Here’s how customers experience this Play:
- Timely Follow-ups: Automated email or SMS messages at the ideal moment to remind customers about their sampled product.
- Dynamic Full-Size Product Suggestions: Smart recommendations based on previously sampled items, creating a seamless and relevant purchasing journey.
Instead of relying on customers to remember your product, this Play ensures they receive personalized, well-timed reminders that lead to higher conversions.
💡 Want to activate this Play? Contact us at cs@getrepeat.io and we can help you set it up!
What the Results Show
During beta testing, we compared OSEA Malibu’s manually built Sample Upsell flow (using complex Klaviyo branches) with our Repeat-powered automation. The results speak for themselves:
- OSEA’s Manual Sample Flow (Feb–May): 1 order placed across 937 recipients.
- Repeat-Powered Sample Upsell (June–Sept): 152 orders placed across 79,580 recipients—84 times more than the manual flow.
The proof is in the results: Automated, personalized follow-ups turn samplers into paying customers at scale.
Don’t Let Your Samples Go to Waste
Your sampling strategy should be a conversion engine, not a guessing game. With Repeat’s Sample Upsell Moment, you can drive higher engagement, boost sales, and streamline the sample-to-purchase journey—all without the hassle of manual workflows.
Ready to get started with Repeat? Add new powers of personalization to your campaigns and flows by booking a demo today.