1. Choosing Evergreen Products for Long-Term Success
Earlier in the year, we conducted a Facebook survey of the main pain points for new FBA sellers. A recurring theme for our respondents was product research. More specifically, it was the need to find products with consistent year-round demand (a.k.a. Amazon evergreen items).
Why evergreen? For long-term profits. The Harris Poll says 43% of Americans have stopped buying from companies with shifting policies. Also, more than a third are ‘opting out’ of the economy altogether. They no longer want to contribute to consumer spending and the GDP.
Then there’s the stability. Petitions and boycotts against major retailers are under way. Meanwhile, Amazon is trying to offset a possible outflux of shoppers with Buy with Prime. So, investing in Amazon evergreen items may be the safest bet for a stable revenue year-round.
Finally, there’s consistency. Sales fluctuations reflect poorly on your business, and high-demand Amazon products can help balance them out. Our respondents will happily concur. So, take a leaf from their book and make sure that when you source your Amazon evergreen items, you:
- Look for items with a steady search volume on Amazon and Google Trends.
- Analyze historical sales data using Amazon tools like Profit Bandit.
- Avoid fads (e.g., jade rollers, yo-yos) or oversaturated niches (e.g., cheap activewear).
- Prioritize necessities over trends (e.g., home essentials, pet supplies, health products).
- Source authentic items that won’t cause policy violations.
|Pro Tip: Opt for products with moderate competition but a potential for high customer retention. You can achieve and monitor this and other goals – e.g., cross-selling, engagement- with Advanced Audience Segmentation, as described below.|