Following the recent Neo QLED TV series launch, Samsung Electronics America has officially released its 2025 OLED TV lineup, led by the impressive flagship S95F series.. With new levels of innovation in display technology, smart features, and design, the latest lineup unveiled at CES 2025 also includes the S90F and S85F series, offering screen sizes up to 83 inches.
Samsung S95F 4K OLED TV 65″ – the successor of last year’s S95D series
At the heart of the new lineup is Samsung’s most advanced OLED Glare-Free technology, which eliminates reflections from sunlight and ambient lighting. Samsung claims the S95F features a 30% brightness boost, the company’s brightest-ever OLED screen, and an upgraded 165Hz refresh rate for ultra-smooth motion. Powered by the new NQ4 AI Gen3 Processor, the S95F delivers improved 4K upscaling, deep contrast, pure blacks, and Pantone-validated color accuracy.
Across all three series, Samsung Vision AI enhances the viewing experience with intelligent features such as “Click to Search” for real-time content recommendations and “Live Translate” for instant subtitle translations. Vision AI also brings smart home features like “Pet Care” and “Family Care” to the screen, letting users monitor their living space and receive alerts via SmartThings, along with a 3D Map View for total home visibility.
The TVs also support gesture controls via Galaxy Watch, and the new One UI Tizen interface mirrors Samsung’s mobile ecosystem, allowing personalized user profiles and access to seven years of software updates.
The S90F, available in sizes from 42” to 83”, shares the same AI Gen3 Processor and supports OLED HDR+ and Motion Xcelerator 144Hz for vibrant clarity and fluid visuals. Sound features like Object Tracking Sound Lite and Adaptive Sound Pro deliver immersive, room-tailored audio.
The entry-level S85F series brings high-end features at an accessible price point, powered by the NQ4 AI Gen2 Processor, 4K AI upscaling, and a 120Hz refresh rate.
Samsung Gaming Hub on the S95F 4K OLED TV 65″
Samsung provides a broad range of content access choices, including built-in streaming through Samsung TV Plus, cloud gaming via Samsung Gaming Hub, and a new karaoke experience through Stingray Karaoke.
Price and availability
The S95F series (55” – 77”) is available now, and the 83” class size will be released soon:
The S90F series (42” – 83”):
The S85F series (55” – 83”):
- 83” S85F: $4,499
- 77” S85F: $2,999
- 65” S85F: $1,999
- 55” S85F: $1,499
In addition to the OLED TV lineup, Samsung is also launching two 2025 soundbars. Both are new products in the flagship Q-Series: the HW-Q900F ($1,399) and HW-QS700F ($699).
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