Only 21% of companies have made changes after the elimination of first party data with the iOS 14 change. So how exactly does this update affect businesses, and what can they do about it?
We suggest looking for ways to get creative with the data you have as well as embracing multichannel marketing to meet your customers where they are. Check out the video for more information!
Here’s the recap:
– Use the data you have now and find ways to collect more of it
– Invest in multichannel marketing, also known as omnichannel marketing
– Pay attention to what the analytics say about your customer behaviour
How has your business been affected by the iOS privacy changes? Let us know in the comments below
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