Depending on the size of your store and the complexity of your program, launching an ecommerce loyalty program can be hard work. But it doesn’t have to be.
With Smile.io, ecommerce merchants can feel confident about their loyalty and rewards programs as a tool in their overall retention strategy. Based on our data of 585 million orders analyzed from 100,000 ecommerce merchants, we discovered that all major ecommerce industries increased their purchase frequency with a loyalty program. This means loyalty programs engage customers to shop with you and return again and again.
One advantage of Smile Plus, designed for high-volume brands, is the ability to launch an ecommerce loyalty program fast, and pre-configured with best practices.
The State of Ecommerce Customer Loyalty in 2025
Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2025.
What is Smile Plus?
Smile Plus is our plan for high-volume brands looking for a customer loyalty program that will scale with them. It is designed with one simple goal — enterprise loyalty, made easy.
Smile Plus is built for Shopify Plus brands who want a branded loyalty program that engages customers at every level. With Smile Plus, ecommerce owners can:
- Launch rewards effortlessly.
- Make loyalty an embedded part of their customer’s shopping journey.
- Gain deep access to their loyalty data.
Your program comes with loyalty best practices
The quicker you launch your loyalty program, the sooner customers will start seeing the value. The advantage of launching fast with Smile.io is you get a loyalty program set up with best practices used by top-performing programs. This comes with a reward and points system that aligns with your business and industry, predefined ways customers can earn rewards, and recommendations on the types of rewards customers would love to earn.
Some best practices are choosing point-earning actions like introductory sign-up points, purchases, social shares or follows, celebrating a birthday, and many more. By integrating with the ecommerce apps you’re already using, you can allow customers to earn rewards for posting text, photo, and video reviews.
How High-Volume Brands Use Smile Plus in 2025
Smile Plus is a plan for high-volume businesses looking for a loyalty program that drives results. Discover how brands use Smile Plus today.
The goal of Smile Plus is to make it easy for high-volume brands to launch a program confidently in days. Loyalty programs work; we know that. Especially when it comes to generating revenue for ecommerce businesses.
It’s estimated that 35% of an ecommerce store’s revenue is generated by the top 5% of customers. This is why these predefined strategies are the perfect ramp to get you to launch a well-configured program quickly, allowing you to focus on customizing and promoting the launch.
Fiesta Tableware achieved up to 30% in incremental lifts with its loyalty and VIP rewards program Plate Pal Perks. Launched just over a year ago with four VIP tiers – Coaster, Salad Plate, Luncheon Plate, and Dinner Plate, Fiesta Tableware has customers move up through the tiers. They’re rewarded with perks ranging from $5 off to a 25% discount.
Fiesta Tableware x Smile.io Case Study
Case Study: Fiesta Tableware, a historic American home goods brand, achieved 457% LTV lift and 20-30% incremental revenue lift with a loyalty program using Smile.io.
Your program is easy to manage
Managing a loyalty program should be easy and effortless. Smile Plus is loyalty without the extra work. Once you have customized your program, it’s time to engage customers and manage every aspect of your loyalty program.
Access to your loyalty data helps you see the full picture of your program—what is working and what is not. Smile Plus gives you on-demand access to your loyalty data and powerful reporting tools at your fingertips that can be accessed by your team.
Migrating your loyalty program quickly with support and ease
Migrating your loyalty program from another loyalty app can be difficult…if you’re doing it on your own. Lucky for you, Smile Plus provides 24/7 support with our team of experts to help you migrate and re-launch fast.
Dr. Sam’s is a skincare brand that was unsatisfied with another loyalty program provider they had been using for years. Frustrated with its current program’s engagement rates and price, the team decided to make the switch to Smile.io.
This involved transferring point balances and VIP status for its 150,000+ customers across its UK and US websites. By successfully migrating, configuring, and promoting its new loyalty program, Dr. Sam’s achieved incredible results in its first week with Smile.io. In the first 7 days, Dr. Sam’s program earned a 98.71% redemption rate and over £25,000 in Smile-Generated Value (orders with a Smile.io rewards code).
A Flawless Loyalty Program Migration with Dr. Sam’s
Discover how skincare brand, Dr. Sam’s, executed a flawless high-volume loyalty program migration with Smile.io and achieved incredible results.
Launching an ecommerce site is hard work. Launching your retention strategy doesn’t have to be.
Whether it’s customizing the best out-of-the-box loyalty program practices, migrating your program, or simply optimizing your program, Smile.io is the perfect loyalty partner.
