The Toy Foundation is rebranding two key programs, The Toy Bank and Play Grants, into the new Toy Chest and Play Fund. Each program will have a new logo and improved messaging to better reflect the new branding. Toy Chest focuses on collecting and distributing toy donations to kids in need, while the Play Fund offers grants to fund initiatives like play spaces in children’s hospitals and toy drives in areas affected by humanitarian crises or natural disasters.
This rebrand is more than a name change; it is a renewed commitment to elevating the joy and purpose of the toy industry's philanthropy. Toy Chest and Play Fund reflect the essence of what we do – bringing the extraordinary power of play to children when and where they need it most."
The toy industry has brought the power of play to over 35 million children through the efforts of The Toy Foundation. To find out more about the programs’ rebranding and to find out ways to get involved, visit The Toy Foundation’s website for details.
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