Raul Alberto Juarez, Manager of Analytics & AI – Data & AI Hub, Naranja X
Empowering Financial Innovation Through AWS
In today’s rapidly evolving financial landscape, the ability to harness data effectively is a competitive advantage. At Naranja X, we have embarked on a transformative journey to fully leverage the power of AWS for our Data Platform, Machine Learning and Generative AI initiatives. This shift has not only allowed us to scale, automate and innovate but is aiming to empower our teams with autonomy, control and creativity.
Our vision is clear: to build a modern financial services ecosystem that seamlessly integrates data, AI, and automation to drive impactful solutions for our millions of customers.
Towards A Data Platform: Innovation Beyond Services
For us, AWS provides an extensive suite of tools and services that go beyond mere infrastructure. It enables us not just to consume best-in-class cloud services but to build and create a true data platform—a unified ecosystem that serves a diverse set of users, from engineers and data scientists to business teams.
By leveraging AWS services such as SageMaker, when we talk about AI, we are currently working on establishing a platform that is focusing on abstract complexities while ensuring scalability, security and governance. This approach is allowing and will allow us to democratize data, empowering teams across the company to build, explore and innovate with autonomy.
Our vision extends beyond just tech teams and this is our endgame for the future. By building capabilities we will ensure that any stakeholder—be it an analyst, risk manager or data product lead—can access insights and develop datadriven products without needing deep technical expertise. This idea fosters a culture of innovation, where creativity and business needs are not constrained by technical bottlenecks but are rather enabled by a robust and flexible ecosystem.
Leveraging Decades Of Data For A Fintech Future
Transitioning from a traditional financial institution with nearly 40 years of data to a 100% cloud-native FinTech has been a monumental shift. This transformation has not only accelerated our ability to launch new products but has enhanced operational efficiency, security and customer experience.
AWS has been inst rumental in this transition, providing the agility and scalability needed to reimagine financial services in a digital-first world. We’ve gained access to best practices in security, compliance and observability, ensuring that our platform is resilient and future-proof.
Harnessing Data Effectively Is No Longer Optional—It’s A Competitive Advantage. At Naranja X, Our Awspowered Transformation Is Driving Scalability, Automation, And Innovation, Empowering Teams With Autonomy And Creativity To Redefine Financial Services For Millions Of Customers
A cloud-native approach is enabling us to leverage on real-time analytics, allowing us to make data-driven decisions faster and more effectively. Whether it’s personalizing customer experiences, detecting fraud in real-time or improving risk assessment models, our ability to leverage historical data combined with real-time streams is positioning us at the forefront of financial innovation.
AI Is All Over The Place: Redefining Financial Services With ML & Genai
AI is no longer a separate capability, it is deeply embedded across our operations. From advanced analytics to predictive modeling and generative AI, AWS provides the infrastructure and tools to help us harness the full potential of AI at scale.
And by talking about how we are leveraging AWS, through SageMaker and now Bedrock and more, we are building models that enhance customer experiences, automate decision-making and drive new business models. Our AI initiatives span multiple domains:
• Risk & Fraud Prevention:
By leveraging ML models on AWS, we can detect fraudulent activities in real time, safeguarding customers and ensuring compliance with evolving regulations.
• Hyper-Personalization: Using AI-driven insights, we can deliver tailored financial products and services, enhancing user engagement and satisfaction.
• Process Automation & Efficiency: Generative AI models allow us to automate complex processes, from underwriting to customer support, reducing operational costs while improving service quality.
GenAI, in particular, is going to unlock new opportunities for innovation. Enhancing our customers’ experience and our internal processes are key to delivering better financial products.
Conclusion: A Data-Driven, Ai-Powered Future
For us, AWS is not just a cloud provider; it is an innovation enabler. By leveraging its ecosystem, we have built a scalable, secure, and AI-driven financial platform that fosters both autonomy and creativity. Our journey is not just about technological advancement—it’s about redefining financial services for millions of people, making them more accessible, efficient, and intelligent.
As we move forward, we remain committed to pushing the boundaries of what’s possible with AI and data—always aiming to deliver better, safer and more impactful financial solutions.