Jūrmala, Latvia’s premier seaside resort town, offers a unique blend of natural beauty and cultural attractions. Its 24 kilometer stretch of sandy beaches, pine forests, and charming wooden architecture create a picturesque setting for visitors to enjoy.
Located just a short distance from Riga, Jūrmala provides easy access for both locals and international tourists. The town’s rich history, spa traditions, and modern amenities make it an appealing choice for travelers of all ages. Whether you’re interested in wellness, nature, or simply soaking up the coastal atmosphere, there are many great things to do in Jūrmala.
1) Ķemeri National Park
We recently explored Ķemeri National Park and were captivated by its stunning natural beauty. This vast wilderness area is a haven for nature lovers and outdoor enthusiasts.
The park’s diverse ecosystems include extensive wetlands, lush forests, and picturesque lakes. We enjoyed walking along the wooden boardwalks that wind through Kemeri Bog, offering a unique perspective on the park’s flora and fauna.
Birdwatching is particularly rewarding here. We spotted several species of waterfowl and waders in the park’s numerous lakes and marshes. Kemeri Park National Observation Tower provides excellent vantage points for wildlife viewing and photography.
Location: Meža māja, Jūrmala, LV-2012, Latvia
Website
2) Dzintari Forest Park
We also enjoyed a visit to Dzintari Forest Park, a true gem for nature lovers. The park offers a refreshing escape from the bustle of the city, with its lush greenery and tranquil atmosphere.
As we strolled along the well-maintained paths, we were struck by the diversity of flora. Towering pine trees create a canopy overhead, while the forest floor is dotted with various plants and wildflowers.
The park features an impressive network of walking and cycling trails. The fresh air and peaceful surroundings make it an ideal spot for relaxation and exercise.
Don’t miss the free Viewing Tower, which stands 33.5 metres high. The panoramic views from the top floor are breathtaking, offering a 360-degree perspective of the Baltic Sea and surrounding pine forests.
One of the park’s highlights is Jūrmalas Tarzāns, an exhilarating adventure park. We watched visitors of all ages tackle the thrilling rope courses and zip lines suspended among the trees. It’s a fantastic addition that adds an element of excitement to the serene forest setting.
Location: Jomas iela/ Turaidas iela, Jūrmala, LV-2015, Latvia
Contact: +371 28 374 678
3) Jūrmala Open-Air Museum
Jūrmala Open-Air Museum is dedicated to preserving local fishing heritage. The museum showcases traditional Latvian fishing village life through a collection of restored buildings and artifacts.
As you wander the grounds, you’ll encounter authentic fishermen’s homes, net sheds, and smokehouses. These structures offer a glimpse into the daily lives and work of coastal residents from centuries past.
It’s fascinating to see the various boats and fishing equipment on display. The museum does an excellent job of illustrating how fishing techniques and tools evolved over time in this region.
Informative signs and exhibits throughout the museum grounds help you to understand the significance of each item and building. You’ll leave with a deeper appreciation for Jūrmala’s maritime history and the resilience of its fishing communities.
Location: Tīklu iela 1A, Jūrmala, LV-2010, Latvia
Contact: +371 67 754 909
4) Majori Beach
No visit to the area would be complete without seeing Majori Beach, the crown jewel of Jūrmala’s coastline. The silky white sand stretches as far as the eye can see, inviting visitors to relax and soak up the Baltic sunshine.
The beach is impeccably clean and well-maintained. We were impressed by the soft, fine sand that feels luxurious underfoot. The gentle slope into the sea makes it perfect for wading and swimming, even for families with young children.
Along the shoreline, we noticed several beach cafes and ice cream stands. These provide convenient refreshments without having to leave the beach. The promenade behind the beach offers a pleasant walk with views of both the sea and the charming town.
We particularly enjoyed the area near the former E. Rācene bathing establishment. This historic spot adds character to the beach and serves as a reminder of Jūrmala’s long-standing reputation as a seaside resort.
Location: Majori, Jūrmala, Latvia
5) Bronze statue “The Turtle”
The Bronze statue “The Turtle” has a striking presence on Majori Beach. This eye-catching sculpture, created by J. Bārda in 1995, stands as a testament to the city’s artistic flair.
The turtle represents longevity, adding a thoughtful dimension to its aesthetic appeal. As you walk around the statue, notice how its bronze surface gleams in the sunlight, creating an impressive sight against the backdrop of the Baltic Sea.
The statue is a popular spot for photos, with visitors often posing alongside it. Its unique design and symbolic meaning make it a memorable landmark on Jūrmala’s picturesque coastline.
Location: Tirgoņu iela 1, Jūrmala, LV-2015, Latvia
6) Globe statue
The Globe statue is a notable landmark in Jurmala. Situated on Turaidas iela next to the Orthodox Church of the Kazan Icon of the Mother of God, it represents Earth.
This copper plate statue was originally installed in the 1970s and features a map of the world etched onto its surface. You can walk around the globe and push to turn it on its axis.
This largest globe in Latvia has become a popular meeting point and photo opportunity for both locals and visitors to Jurmala.
Location: Turaidas iela, Jūrmala, LV-2015, Latvia
Contact: +370 612 84394
Website
7) Jūrmala spa treatments
The Baltic Beach Hotel offers a rejuvenating escape from the stresses of daily life. We recently visited their Wellness Oasis and were impressed by the variety of treatments available – over 300! The Sea Wellness area includes a swimming pool, cascades, children’s pool, Jacuzzi, cedar sauna, Roman steam bath and Himalayan salt sauna.
Next we headed to “The Garden“, a bookable area limited to a maximum of 10 guests at a time. Despite the name, this is actually an indoor section of the spa. Here, you can indulge in two rituals – soap foam with a Kessa glove in the Turkish hammam and a clay mask in the Rasul room.
Finally, we tried a lymph drainage massage, which is performed along the body’s lymphatic drainage pathways. The professional staff ensured that we felt pampered throughout our visit.
Location: Jūras iela 23/25, Jūrmala, LV-2015, Latvia
Contact: +371 67 784 415
Website
8) Lielupe White Dune
The Lielupe White Dune in Jūrmala is truly a natural wonder. This impressive sand formation rises majestically along the coast, offering breathtaking views of the Baltic Sea.
15-17 metres high, it first formed in the 18th century. The White Dune quickly became a popular spot to watch the sunset.
As you walk along the dune, notice its pristine white sand and the unique ecosystem it supports. The area is home to various plant species adapted to the sandy environment, adding splashes of color to the landscape.
There are not many parking spots nearby, so it’s best to hike or bike there.
Location: Baltās kāpas iela 12, Jūrmala, LV-2010, Latvia
Contact: +371 67 147 900
9) Jurmala City Museum
Visitors to Jurmala City Museum will be impressed by its comprehensive exhibits on the city’s history as a seaside resort. The gift shop has a range of books and replicas of early 20th-century striped swimsuits for sale.
The permanent exhibition takes visitors on a journey through time, showcasing the development of Riga Jurmala and Kemeri resort from the 18th to the 20th century. There’s a particular focus on beach culture and the evolution of swimming practices.
One of the highlights is the extensive collection of vintage postcards and the largest swimwear collection in Latvia. These artifacts really bring the resort’s glamorous past to life. The museum also features works by notable artists, including a special collection by Martin Pormanis.
Location: Tirgoņu iela 29, Jūrmala, LV-2015, Latvia
Contact: +371 67 764 746
Website
10) Jomas iela
We enjoyed strolling down Jomas iela, the vibrant main street of Jūrmala. This pedestrianized thoroughfare is the heart of the city, buzzing with energy and charm.
The street is lined with an eclectic mix of shops, cafes, and restaurants. Browse through boutiques selling local crafts and souvenirs, perfect for picking up a memento of your visit.
As you walk, admire the beautiful architecture along Jomas iela. Many buildings feature the distinctive wooden designs that Jūrmala is known for, giving the street a unique character.
Location: 32, Jūrmala, LV-2015, Latvia
Understanding Jūrmala’s History
Jūrmala’s fascinating history spans centuries, evolving from a humble fishing village to a renowned seaside resort. We’ll explore its origins and cultural significance, highlighting key developments that shaped this Latvian gem.
Origins and Development
Jūrmala’s story began in the late 18th century when small fishing villages along the Baltic coast started merging. It quickly gained popularity as a spa destination. By the mid-19th century, wealthy Russians flocked here for its pristine beaches and healing mineral springs.
The arrival of the Riga-Tukums railway in 1877 was a game-changer. This made Jūrmala easily accessible, sparking rapid growth. Many of the town’s iconic wooden villas date back to this period, showcasing a unique blend of architectural styles.
Cultural Significance
Jūrmala’s cultural importance grew alongside its popularity. It became a hotspot for artists, writers, and musicians during the Soviet era. The town’s creative atmosphere attracted talent from across the USSR.
The Dzintari Concert Hall, built in 1936, stands as a testament to Jūrmala’s cultural heritage. It continues to host world-class performances to this day.
The town’s spa traditions also played a crucial role in shaping its identity. Many health resorts established during the Soviet period remain popular, blending historical charm with modern wellness practices.
Natural Attractions in Jūrmala
Jūrmala’s natural beauty captivates visitors with its stunning coastal landscapes and lush forests. Here are some of the top natural attractions.
Beaches and Coastal Areas
Jūrmala boasts over 24 kilometers of sandy beaches along the Baltic Sea. We loved strolling along Majori Beach, the most popular stretch with its soft white sand and shallow waters. It’s perfect for sunbathing and swimming in Summer.
Dzintari Beach is another gem, known for its picturesque pine forests bordering the shore. You can walk along the wooden boardwalk here, enjoying the sea breeze and coastal views.
Bulduri Beach offers a quieter experience, ideal for those seeking tranquility. Its expansive dunes and clear waters make it a favorite spot for nature lovers and photographers.
Forests and Parks
Dzintari Forest Park is a green oasis in the heart of Jūrmala, with a network of walking and cycling trails that wind through pine forests. The park’s observation tower provides panoramic views of the surrounding area.
Ragakāpa Nature Park protects a unique coastal dune ecosystem. Visitors can hike its nature trails, observing rare plant species and diverse birdlife. The park’s informative visitor center helps you to learn about local ecology.
Ķemeri National Park, just outside Jūrmala, offers vast wetlands and forests. We enjoyed its famous Raised Bog Boardwalk, a wooden path that allows visitors to experience the fascinating bog landscape up close.
Restaurants in Jūrmala
Jūrmala offers a diverse culinary scene with options ranging from local Latvian fare to international cuisines. Visitors can enjoy fresh seafood, traditional dishes, and modern fusion creations. We found several standout restaurants during our visit to Jūrmala.
For grilled specialties, we recommend 36 Line Grill, where we savored perfectly cooked steaks and seafood. The sunset views from this beachfront restaurant are incredible and the staff are friendly.
Il Sole restaurant impressed us with its elegant Italian cuisine and scenic beachfront location, within the Baltic Beach Hotel & SPA.
Majorenhof caught our attention with its charming atmosphere and menu of Latvian classics with a modern twist. We particularly enjoyed their smoked fish appetizers and hearty meat dishes.
House of Light offers a stylish dining experience, combining art and gastronomy. Their innovative presentation and use of local ingredients left a lasting impression.
Cuisine and Local Dishes
Seafood lovers will appreciate the fresh catch available at many Jūrmala restaurants. We tasted some of the best Baltic herring and smoked eel during our stay.
Don’t miss trying the local specialty, Jūrmala’s smoked flounder. For a taste of traditional Latvian fare, try grey peas with bacon and rye bread.
Local Culture and Traditions
Jūrmala’s rich cultural heritage and seaside charm are reflected in its vibrant traditions and events. The city’s unique blend of Latvian customs and coastal lifestyle creates a captivating atmosphere for visitors.
Festivals and Events
Jūrmala’s Summer season kicks off with the lively Jūrmala Resort Festival at the end of May. The main thoroughfare transforms into a bustling pedestrian zone filled with art exhibitions, street performances, and local food stalls.
Jomas Street Festival is another great way to immerse yourself in the local culture. It features processions, sporting events and workshops.
In July, the Jūrmala Festival takes center stage. International artists perform classical music, jazz, and contemporary pieces at various venues across the city. The festival’s beach concerts are particularly memorable, with music drifting over the Baltic Sea.
For a taste of traditional Latvian culture, consider visiting during the Midsummer celebrations in June. Known as Jāņi, this ancient festival honors the Summer Solstice. Performers demonstrate local folk dances and traditional songs by campfires.
Where to Stay in Jūrmala
Jūrmala offers a range of accommodation to suit different budgets and preferences. There are charming guesthouses, modern apartments, and luxurious spa hotels dotting the coastline.
For those seeking a blend of comfort and wellness, the Baltic Beach Hotel & SPA is an excellent choice. We particularly appreciated its prime beachfront location and extensive spa facilities.
Many visitors opt for rental apartments, especially during Summer. These often provide kitchen facilities, ideal for longer stays or family trips.
Boutique hotels in the area tend to offer a personalized experience. They showcase local design and hospitality, giving a true taste of Latvian culture.
For budget-conscious travelers, hostels and simpler guesthouses are available. They are popular among younger visitors and backpackers exploring the Baltic region.
How to Get to Jūrmala
Jurmala is located about 25 kilometers west of Riga, the capital city. Trains run regularly from Riga Central Station to Jurmala. The journey takes about 30-40 minutes. Don’t miss Dubulti Art Station – the only modern art space in Europe that’s still a working railway station. Entrance is free of charge.
- Regular bus services connect Riga to Jurmala, departing from Riga International Coach Terminal. The trip usually takes around 40-60 minutes, depending on traffic.
- If you’re driving, take the A10 highway from Riga towards Jurmala. The drive typically takes about 30-40 minutes, depending on traffic.
- For the adventurous, there’s a cycling path connecting Riga to Jurmala. The route is about 20 km long and runs along the coast.
Final Thoughts on Things to Do in Jūrmala Latvia
Jūrmala offers a delightful blend of natural beauty and cultural experiences. We found the expansive beaches and pine forests to be incredibly rejuvenating.
The town’s architecture, especially the wooden villas, will captivate you with their charm and history. We recommend taking a leisurely stroll to admire these unique structures.
For relaxation seekers, the spa treatments are top-notch. We particularly enjoyed the mineral water therapies – they’re available at several wellness centers.
Nature lovers will appreciate Ķemeri National Park. Its diverse ecosystems and boardwalk trails provide excellent opportunities for bird watching and photography.
The local cuisine left a lasting impression on us. Fresh seafood dishes and traditional Latvian fare are must-tries at the beachfront restaurants.
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