Oh, what a beautiful mornin’ for Good Morning America.
ABC News’ flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers—the 12th straight season that its perched at the top of the roost. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC News morning staple laid claim to that seasonal victory.
GMA’s season-long audience was 2.819 million total viewers and 524,000 A25-54 viewers, while Today saw 2.734 million and 663,000 in those respective categories. CBS Mornings finished third with 2.157 million total viewers and 433,000 viewers in the demo.
For the week of Sept. 16, though, GMA finished slightly behind Today. The show saw an audience of 2.511 million total viewers and 421,000 A25-54 viewers, for respective dips of -1% and -3% compared to the previous week. Looking back to the same week in 2023 (the week of Sept. 18), GMA fell by -15% in the former category and -34% in the latter.
Today eked out a narrow victory with 2.526 million total viewers—only 15,000 more than GMA—and 661,000 demo viewers for flat week-to-week results in both measured categories. Year-to-year, the show declined -6% in both total viewers and among the A25-54 crowd.
CBS Mornings finished the week with 2.012 million total viewers and 394,000 demo viewers, which translates to a -4% dip in both categories. Compared to 2023, the show fell by -9% in total viewers and -14% in the demo.
Nielsen live-plus-same-day averages for the week of September 16, 2024:
| ABC: | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 2,511,000 | 2,526,000 | 2,012,000 |
| • A25-54: | 421,000 | 661,000 | 394,000 |
Nielsen live-plus-same-day averages for the 2023-2024 TV season:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 2,819,000 | 2,734,000 | 2,157,000 |
| • A25-54: | 524,000 | 663,000 | 433,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 9/16/24), Previous Week (w/o 9/9/24) and Year-Ago Week (w/o 9/11/23). Most Current Data Stream: 2023-2024 Season (9/25/23–9/22/24) and 2022-2023 Season (9/19/22–9/24/23), Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.