The Ukrainian fashion brand FROLOV presented its Spring 2025 collection, which is titled ‘Ivasyk,’ during New York Fashion Week on September 8. This collection draws inspiration from a Ukrainian folktale and aims to showcase a blend of traditional craftsmanship and modern design elements. It emphasizes storytelling through fashion while reflecting the resilience of Ukrainian culture.
The Spring 2025 collection by FROLOV was first introduced in Kyiv through a unique theatrical performance at K41, a prominent cultural venue. The narrative behind ‘Ivasyk’ revolves around themes of hope and identity.
Key features of the collection include innovative designs such as reimagined corsets and dresses adorned with reflective plates. The use of snake print, inspired by the Ukrainian brown viper, adds a distinct visual element to the clothing. Additionally, the inclusion of mallows, hand-embroidered on silk chiffon shawls, showcases the brand’s commitment to traditional techniques and craftsmanship.
Image Credit: FROLOV