1. Valentine’s Day: Live, Laugh, Love Last-Minute
Valentine’s Day is one of the most significant retail events of the year. All across the world, it drives demand for gifts like flowers, chocolates, decorations, and self-care items. But even big ticket items are in high demand, such as expensive watches, jewelry, cars, smartphones, and art.
Yet, it’s a one-day event, and it fizzles out as soon as the clock strikes midnight on Feb. 14, much like a fairytale. So, if you don’t have a good Amazon seasonal sales strategy in place, you can miss out on all that fairy dust and skip the Valentine’s Day Amazon sales event altogether.
That’s precisely why Amazon shared some Valentine’s Day tips on the Seller Forums last year. But it’s mostly just an effort to promote Valentine’s Day marketing for Amazon sellers. Also, since then, shopping behavior has changed, and so have people’s budgets.