The MAGIC and Coterie trade shows returned to New York’s Jacob K. Javits Center this week. Across both shows, emerging labels and new exhibitors presented fresh collections for fall 2025, including ready-to-wear, footwear and accessories.
Coterie, the biannual advanced contemporary and contemporary show, featured a new curation of global labels from the likes of South Korea, Africa, Italy, Southeast Asia, Latin America and more. In addition, a dedicated après ski section showcased winter fashions; a debut Fashion Institute of Technology exhibition highlighted the work of 22 students, and the vast trade show floor offered thousands of emerging and storied labels across footwear, apparel, denim and accessories.
On the MAGIC floor, more than 300 labels across women’s young contemporary, trend and modern sportswear labels debuted new collections, with 20 percent of the floor represented by new brands including Endless Rose, Shiraleah, Judy Blue Jeans, Liv Bella Vita, Loucia and more.
Here, WWD highlights eight contemporary women’s rtw and accessories brands from the New York Coterie and MAGIC shows.
Coterie
Looks from BruceGlen’s fall 2025 collection.
Courtesy of BruceGlen
BruceGlen
Cofounders: Bruce and Glen Proctor
Backstory: The brand initially launched in 2006 before the twin brother duo took a break to work for other labels, including Macy’s and American Rag. In 2019, they relaunched the BruceGlen brand as it is known today.
“We’ve done fashion weeks in Milan, Paris, Nigeria, Los Angeles and New York. In recent times, we’re being more intentional and more sustainable,” they said of attending Coterie for the first time after showing by-appointment at February’s Black in Fashion Council showroom and releasing a collaboration with Gap within the Gap x Harlem’s Fashion Row collection.
“We produce sustainably in the Dominican Republic with the company Resonance Brands. We have a proprietary printing system that has zero water wastage; 50 percent less electricity used in the printing process and 90 percent less ink, and workers in the factory are paid a fair wage. The carbon footprint is extremely low because everything is done under one roof until it is packaged and ready to be shipped,” they told WWD.
In addition to living and working together to create the brand’s signature colorful and joyful fashions, they are also ministers and founded “The Church” in Los Angeles and New York.
Key pieces: “Our conversation with retailers is to be able to do something more custom for each, because we can do so in the way that we produce,” they explained of fall. Colorful dot and gradient prints are key for fall’s mix-and-match styles, as across cupro twill matching sets and pleated trousers, maxi shirtdresses, shrunken denim jackets with matching miniskirts, and turtlenecks.
Price: Starting at $85, with average prices ranging $295 to $595
Fairchild Baldwin’s new ombré necklace.
Courtesy Fairchild Bladwin
Fairchild Baldwin
Founder: Jill Fairchild
Backstory: Fairchild Baldwin began more than 10 years ago. Fairchild started with a condensed handbag collection, winning the emerging designer an award from the Accessory Council, and then expanded into jewelry with her trademark necklaces. Fairchild has amassed quite a lot of collectors of her necklaces and she continues to evolve the piece. “It really is a handmade piece,” Fairchild, daughter of longtime WWD editor in chief and publisher John Fairchild, said of her new styles, which expand with new round beads. “It’s got three different size beads. And the way it’s strung is that it moves so well with the neck.”
Key pieces: New necklace styles with marbleized beads that mimic horn and jade, new ombré styles using round beads — she typically uses faceted beads — which increase the overall shine.
Price: $395
Sunni Sunni’s Blucher split runner.
Courtesy Sunni Sunni
Sunni Sunni
Founder: Sunni Dixon
Backstory: Before launching in 2020, Sunni Dixon, who is self-taught, made custom pieces for both Nicki Minaj and Beyoncé Knowles-Carter. He began his brand with two styles and images of his nephew wearing his work, which went viral. “I didn’t even get to post images before people were posting it,” Dixon said. “It really had its own moment.” Four months later, Saks Fifth Avenue came calling and he’s been with the retailer ever since. His square-toe footwear has become a trademark of his brand.
Key pieces: Dixon is expanding with new stacked styles using vegetable tanned leather; a Barrel Overflow pant suiting, made with stretch suiting and finished with embedded leather slides; an Overflow sweats with loafer made with French terry and embedded leather loafers; a new Blutcher split runner, along with his classics reimagined, the Reece square-toe boot and the Lonel mule.
Price: $45 to $1,200
Leather “wet-look” jackets from Verosenso’s fall 2025 collection.
Courtesy of Verosenso
Verosenso
Trade marketing manager: Marcos Dantas
Backstory: Founded 25 years ago, Verosenso is a leather specialist out of southern Brazil. “We eat a lot of meat and wear a lot of leather, so this is something that is very cultural for us,” explained Dantas on the demand for animal skins in the region. Verosenso is currently looking to re-enter the U.S. market, starting with the East Coast. Hence the decision to present at Coterie for the first time. “We think New York will accept a lot of the techniques and trends that we bring to leather,” Dantas continued. Touting the brand’s use of treated lamb over cowhides, he added: “It’s more comfy, lighter. It’s not stiff.”
Key pieces: This season Verosenso is pushing a high-shine “wet-look,” nodding to the ‘60s when patents and vinyls were all the rage. The retro inspiration extends to mod styles like svelte moto and car jackets worn over miniskirts. Animalia is also key with leopard spots and crocodile-embossing used for leather tailored separates. Bringing leather to evening, there is a halter-neck cocktail dress in cherry red.
Price: $200 to $500
A “multi-media” fur coat by Tosato.
Tosato Furs
Brand manager: Steven Zuckerman
Backstory: Based in Istanbul, Tosato is a family-run furrier established in 1985 by Celal Guller, whose brother Erdal joined as chief designer in the ‘90s. Tosato exports to Russia, Ukraine, Europe and North America, hiring agents as brand managers in each region. Four years ago, Steven Zuckerman was tapped to represent Tosato in the U.S., contributing to “double-digit growth,” he said, with an eye toward hipper fur-wearers. “Since fur is not exactly loved all over the world today, we’ve taken another approach,” Zuckerman said, pointing to new “multimedia” pieces that collage various animal skins together in one garment. “They’ve put us in après ski, because the look really does feel like après ski,” he continued, referring to Tosato’s placement on the Coterie floor. “If you go to Denver, if you go to Vail, you’re going to find this mixture of fur combinations.”
Key pieces: Taking cues from performance wear, the fall collection features fur and nylon puffers alongside more luxurious items like a hooded rabbit poncho and floor-length robe coat with patchwork fox, shearling and mink. Zuckerman said the ‘70s is a trend he’s leaning into and modeled a worn-looking aviator jacket in brown leather with shearling trim.
Retail price: $750 to $6,500
A look from Show Me Your Mumu fall 2025.
Courtesy of Show Me Your Mumu
Show Me Your Mumu
Cofounders: Cammy Miller and Cologne Trude
Backstory: After graduating from UC Berkeley, Miller and Trude moved to New York together to work in the fashion industry.
“One spontaneous trip to Miami in 2009 led to the creation of Show Me Your Mumu and the rest was history,” they said of launching their label in 2010 out of their shared New York City apartment after creating their own mumus during their Miami vacation. The duo sourced fabrics, created patterns, shipped products and launched the brand’s e-commerce business from the space before relocating to Los Angeles and working full-time to build their headquarters. Since then the label has expanded into a lifestyle brand including dresses, swim, denim, knitwear, childrenswear, plus-size attire, bridesmaid dresses and more.
After a five-year hiatus, the brand returned to Coterie this season in order to expand business in the Northeast after finding success in the South.
Key pieces: For fall, rodeo-inspired jackets and knitwear; playful printed pajama sets, and party dresses.
Price: $68 to around $498, with average prices ranging from $98 to $298.
MAGIC
Liv Bella Vita’s sea life jewelry.
Liv Bella Vita
Founder: Emarie June
Backstory: June launched her brand in 2023 and this was her first time at MAGIC. “I grew up on the coast, and I wanted something that was affordable yet luxury, that you could wear in the salt water pool and chlorine,” June said. Liv Bella Vita’s pieces are made with physical vapor deposition, a process where the material is placed in a vacuum-sealed chamber and vaporized with a titanium and 18-karat gold layer, making it resistant to chlorine, salt water, and waterproof. Her pieces use marine life as inspiration with seashells and pearls.
Key pieces: June calls her pieces “coastal articles,” like her Amalia conch shell adjustable ring, Anita pearl and shell hoop earrings, Azure seashell and starfish pearl cluster earrings, Elsa shell starfish charm bracelet.
Price: $45 to $65
A look from Loucia.
Courtesy of Loucia
Loucia
Founder: Colleen Cho
Backstory: After cutting her teeth as a designer in the fashion industry for over 10 years, Cho launched Loucia, an emerging Los Angeles-based contemporary women’s label, in 2023.
“With a degree in fashion design and experience as both head designer and creative director, I founded Loucia to fully express my creativity and design without limitations. My goal is to create a high-quality label that seamlessly blends modern elements with timeless, vintage-inspired silhouettes,” Cho said, noting the fall collection was inspired by the mid ’90s.
She said that the brand’s customer is trend-driven. The brand currently wholesales to select boutiques; attended the MAGIC show in New York City for the first time this season, and plans to launch its e-commerce business in the future
Key pieces: Nineties-inspired styles including a khaki trenchcoat with removable dark brown corduroy collar; cotton tank dresses with full nylon skirts; a satin polka-dot minidress with matching headscarf and ruffle trim; girly striped boxer shorts; indigo-wash wide-leg denim pants and matching button-up, and easy dresses and tops with twisted shoulder details.
Price: Average prices range from $20 to $50.