While shoppers are cutting back in some areas, they are still spending more on fresh, healthy, and high-quality products. Categories like organic, high-protein, and low-sugar foods are growing in popularity, while processed snacks, pantry staples, and household items are areas where shoppers are trying to spend less.
What this means for brands:
- Highlight product attributes that matter to shoppers, such as clean ingredients, protein content, and no added sugar.
- Packaging and messaging should align with shopper health goals.
- Consider premium positioning in categories where shoppers are willing to pay more.