Today’s shoppers are paying closer attention to the products they buy. They’re researching ingredients, scanning labels, and making choices that align with their values. In fact, 69% of consumers believe there should be stricter guidelines for food and beverage labeling at grocery stores. As a result, certifications have become a key tool for natural brands to demonstrate transparency, build trust, and ultimately drive sales.
Third-party validation offers a powerful way to confirm a brand’s claims, whether it’s about using non-GMO ingredients, following ethical sourcing practices, or meeting organic standards. These seals of approval help consumers make informed choices and signal that a brand is committed to quality.