Why Rank Tracking is Losing its Place in SEO Strategy
Rank tracking has been a standard metric in SEO for years, but as search engines and user behaviour change, it’s worth questioning whether it still holds the same value. Should rank tracking remain a focus, or is it time to rethink what success looks like in SEO? The Current State of Rank Tracking Rank tracking […]
Unlock Your Potential with the Sophie Germain Scholarship
4 min read The Sophie Germain Scholarship is a prestigious opportunity for aspiring mathematicians to pursue a Master’s degree in “Mathematics and Applications” at either the University of Paris-Saclay or the Institut Polytechnique de Paris. Named after the pioneering French mathematician Sophie Germain, this scholarship aims to support academic excellence while fostering diversity and equal […]
Utrecht Excellence Scholarship 2025 | Study in Netherlands
3 min read For talented international students aspiring to pursue their master’s degrees at Utrecht University, the Utrecht Excellence Scholarship (UES) offers a remarkable opportunity. Designed for non-European Economic Area (EEA) students, this highly selective programme is tailored for those who demonstrate exceptional academic promise and wish to study in the Netherlands. Which country do […]
GKS Graduate Scholarship Program 2025
4 min read For students aspiring to pursue higher education in South Korea, the Global Korea Scholarship (GKS) Graduate Program 2025 offers a prestigious and fully funded opportunity. Formerly known as the Korean Government Scholarship Program (KGSP), this initiative aims to foster international exchange and strengthen ties between Korea and participating countries by providing outstanding […]
Université Paris-Saclay International Master’s Scholarships Program 2025
3 min read Université Paris-Saclay is committed to fostering international academic excellence by offering prestigious scholarships for its Master’s programs. These scholarships aim to attract highly qualified international students and facilitate their integration into the university’s academic and research community. The program is particularly designed for students intending to pursue doctoral studies following their Master’s […]
Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the […]
GREAT Scholarship 2025 | Scholarships to Study in the UK for Indian Students
3 min read Are you dreaming of studying in the UK but worried about tuition costs? The GREAT Scholarships program could be the perfect opportunity for you. Funded by the UK government’s GREAT Britain Campaign and the British Council, along with participating UK universities, this scholarship program provides financial support to students from 18 countries, […]
A Gateway to Global Education for Exceptional Indian Students
3 min read The Inlaks Scholarships are among the most prestigious and sought-after scholarships for young Indian graduates looking to pursue higher education abroad. Designed for individuals with exceptional talent, character, and motivation, this scholarship provides an opportunity for Indian students to study at top institutions across the United Kingdom, Europe, and the United States. […]
Featured Scholarships: February/March 2025 – Scholarship America
As winter slowly turns into spring, new scholarship applications are springing up for students across the country! In today’s roundup, we take a look at a variety of programs for high school seniors in Connecticut and the greater Pittsburgh area, as well as a program from Wells Fargo honoring the late activist Stacey Park Milbern, […]
Create High-Impact Content Using Backward Design — Whiteboard Friday
So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really found is something that I call the four R’s of measurement, which is line of sight measurement into content marketing. It is so much more effective because you evaluate impact at four different stages, which […]