How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
I still remember my first taste of artificial intelligence (AI).
6 Types of Branding Services That Can Help Any Organization (Infographic)
Your brand is more than just a logo, name or color scheme; it’s the very essence of your business. A strong brand identity can differentiate you in the marketplace and build brand loyalty among customers. Branding dictates how customers feel about your business and, when done right, can elicit an emotional response at every touchpoint. […]
Top 9 Digital Marketing Agencies in California for 2024
From the tech-savvy streets of San Francisco to the creative hubs of Los Angeles and the vibrant city of San Diego, California is home to some of the most innovative and successful digital marketing agencies in the U.S. Digital marketing continues to make waves on a global scale: If you are ready to find your […]
A Complete Guide to Using Original Research to Elevate B2B Content Marketing – TopRank® Marketing
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click through to the source, it takes you to one of those “Billionty Best Statistics For […]
“I changed my mind” | Seth’s Blog
“I changed my mind” | Seth’s Blog Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If […]
21 Top AI Tools for Content Creation in 2025
As a content creator, I spend a lot of time creating videos, graphics, and slides for speaking engagements. It takes up a lot of time, and I’ve found myself increasingly turning to AI tools to cut out the manual work and help me get to the finish line faster. After countless trials, I’ve found a […]
Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market […]
Google’s November Core Update | Brafton
On November 11, 2024, Google began rolling out its third core update of the year. Like the updates before, it aims to improve the quality of search results. The goal? Prioritize content that genuinely serves users and leave behind pages made solely for search engine optimization (SEO) purposes. While the full rollout is expected to […]
How to Start Your Influencer Marketing Agency (A Step-by-Step Guide)
Finding informative answers to “how to start an influencer marketing agency” kind of questions is becoming more critical as 69% of consumers trust influencers’ recommendations. The data shared in HupSpot’s 2023 marketing report supports the tendency towards starting influencer marketing agencies: influencer marketing is among the marketing channels with the highest ROI; it is literally […]
A Marketing Primer – TopRank® Marketing
The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online search as we know it. It’s an exciting time. These emerging AI tools can do […]