30 of the Best Website Designs to Inspire You
Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website can feel daunting, but it’s all about knowing where to start and keeping an eye on the current trends. The best websites are crafted with care to match your […]
The Best and Worst Digital PR Examples
With social media, blogs and email newsletters, it’s easier than ever for a brand to speak directly to the public. But that doesn’t mean public relations (PR) itself is easier — you have to craft the right message or you’ll end up on a list of epic failures by some snarky content writer. Here’s a […]
How IKEA Serves Culture & Connection
IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life. IKEA has built a brand on culture, comfort, and connection, turning shopping into a spatial experience shaped by food, storytelling, and even unexpected trends like IKEA dating. So, behind […]
Work ethic vs discipline | Seth’s Blog
Work ethic vs discipline | Seth’s Blog A solid work ethic drives someone to show up, even when they’d rather not. If there’s work on their desk, they’ll take it on. Discipline, on the other hand, is the ability to say ‘no’ to free up focus and resources for the work that’s worth saying ‘yes’ […]
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no joke. According to Wyzowl, 89% of businesses use video as a marketing tool, and 73% […]
How To Write a Journalistic Article
Storytelling has been part of human history since time immemorial. At the heart of how we tell the story of us and our surrounding world is valuable information collection. We then follow that up with information packaging and sharing, and that’s exactly what journalism is. However, unlike fictional or creative writing, journalistic writing maintains one […]
From VHS Tapes to Streaming Giant
Netflix is a focused passion brand, not a do-everything brand: Starbucks, not 7-Eleven; Southwest, not United; HBO, not Dish. Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather […]
Simple and painless productivity | Seth’s Blog
On the factory floor, productivity increases are relentlessly implemented, often without regard for worker satisfaction. For people working with a laptop, though, they are often seen as optional lifestyle choices instead of ways to significantly boost how much we can get done–and the satisfaction that comes with time we control. If you work on your […]
What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.
The Best Marketing Team Structures (8 Key Roles) + Infographic
The marketing team is like the heart of your company. Just like the real organ, your business can’t live without it. Sure, I know it’s a cheesy metaphor … but I really love a complex comparison between two seemingly unrelated things. Stay with me and you won’t miss a beat (ugh, there I go again). […]