How To Find A Competitor’s Keywords — Next Level
Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be sure to consider the following. 1. Your online competitors may be different than your “real life” competitors This may […]
How to Create a Lead Generation Website: 9 Simple Optimizations
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were coming in. Traffic was decent, but […]
Persuasive Advertising Examples To Try for Your Brand
One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. There’s no […]
That might be the wrong question
That might be the wrong question | Seth’s Blog “Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail. But the question, “is it worth trying?” unlocks possibility. A surgeon in the middle of an […]
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and […]
25 Live Video Stats Marketers Need to Know This Year
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your […]
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5.
Law Firm Content Writing: Do You Really Need It?
Do you need law firm content writing? If you want to reach the 90% of people who search for attorneys online, the short answer is yes. You probably do need legal content writing. Effective legal content not only showcases your expertise but also helps your visibility through law firm SEO (search engine optimization), reinforcing your […]
Credulous
Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And […]
Here’s Why Integrated Marketing Is So Effective [+ Best Practices]
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This […]