These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive.
21 of My Favorite Sample Business Plans & Examples For Your Inspiration
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story. To get over the hump, I recommend looking at real business plan […]
Everything You Need to Know to Get It Right
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they’re at — online. […]
We can agree about schismogenesis
Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can spiral. They say “up” and the easy thing is to say “down.” Literally, “the creation of division.” Your competitor launches a product and you work to undermine it with a different approach. Find small gaps and amplify them. Schismogenesis is […]
Optimizing for AI Overviews — Whiteboard Friday
Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not necessarily going to show up in organic down below. There’s that risk that ifyou mess with your relevance, that might impact your rankings. So the […]
The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, […]
How to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers’ own words and pain points in our messaging. This resonated deeply and led to increased reply rates and conversions. That’s why market […]
Four-word advice | Seth’s Blog
Four-word advice | Seth’s Blog When there’s a complex situation that feels foreboding, you might need a manual, a coach and even a system to move forward. Or, it’s possible you simply need someone to tell you, “you’ll figure it out.” April 3, 2025
How to Turn Likes into Loyal Customers
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing. Brands have the opportunity to tell stories in creative formats that can win our attention. That’s a huge market. According to […]