Credulous
Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And […]
Here’s Why Integrated Marketing Is So Effective [+ Best Practices]
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This […]
Marketers’ Outlook on AI in Marketing
AI adoption in marketing isn’t a question of if — it’s a question of how. And according to our survey of 127 marketers, answers to that “how” are as varied as the brands they represent. We asked everyone — whether they were using AI in marketing or not — to share their personal outlook on […]
Division is easier than connection
Division is easier than connection | Seth’s Blog But connection is where the value lies. Connected, resilient communities create possibility and forward motion. Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection somewhere […]
How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]
Imagine trying to describe a giraffe to someone whose never seen one.
Enterprise Blogging | Brafton
Think blogging is just a side hustle? Think again. For businesses, blogging is a powerful way to connect with your audience, share meaningful insights and strengthen your digital presence. But here’s the catch: Success doesn’t come from just posting whatever, whenever. A winning enterprise blog is built on strategy, planning and smart analytics. When done […]
“Be yourself” | Seth’s Blog
“Be yourself” | Seth’s Blog Really? Which self? The self you were when you were two years old, almost out of diapers? The self you were when you were screaming with the fans at the big game? The self you were after a long night? How about this: Become the self you’d be proud to […]
What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.
Editorial Content Guide for Brands
Let’s be real — no one wakes up hoping to be sold to. While this pretty much happens all day every day, sometimes subtly does wonders. People crave stories, insights and useful information, not just ads. While ads are critical for brands, copy that’s simply meant to engage rather than convert is also vital. That’s […]
KFC Marketing Strategy & “Finger Lickin’ Good” Advertising Campaigns
Who doesn’t like juicy on the inside and crispy on the outside delicious fried chicken that is finger lickin’ good? Well, most of us are familiar with the secret recipe of the Colonel and it’s without a doubt one of the most well-known brands around the world. Yes, we’re talking about Kentucky Fried Chicken. With […]