Meet the Founder Who Raised $6.3M to Literally Make It Rain

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air.
How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences

Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they have: To better understand what makes Sephora such a standout in the beauty world, I’ve put together a detailed breakdown of Sephora’s marketing and advertising strategies. Feel free to skip […]
National Emergency Scholarship Fund for Student Parents
In the United States, more than one in five college students — over 3.8 million individuals — are raising children while pursuing their education. These student parents are among the most determined, high-performing, and overlooked students on campus. Despite earning higher GPAs than their non-parenting peers, student parents face unique barriers: time poverty, unaffordable childcare, […]
This is number 10,000 | Seth’s Blog
Give or take. It’s hard to get the exact count through the sands of time. But it’s at least 10,000 blog posts as of today. That’s 25 years, once or twice a day. Back of the envelope, that’s about 2 billion blog post views. I’ve written and edited every post myself, hence the typos. 3,000,000 […]
US Foods Now Accepting Applications for $360,000 in Scholarships
ROSEMONT, Ill.–(BUSINESS WIRE)–US Foods Holding Corp. (NYSE: USFD), one of America’s largest foodservice distributors, today announced that applications for the company’s 2025 US Foods Scholars program are now being accepted through May 12. The company’s signature scholarship program offers 18 need-based scholarships of $20,000 each to students pursuing degrees in culinary arts, baking and pastry, […]
Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn.
How To Choose a Search Engine Visibility Tool
Showing up in Google’s top 10 search results isn’t getting any easier. Being visible online to the people who need your services is among the most effective ways to attract fresh leads who are ready to buy. The first step to growing your online presence is understanding how to get your website visible, but those […]
Reddit’s Growth Advisor on Finding Your Vertical-Specific SEO Strategy

Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links.
AI Policies? What Are Companies Doing in 2025?

Artificial intelligence is reshaping marketing and business operations, yet findings from our AI survey reveal a surprising gap: the majority of respondents using AI in marketing don’t have formal policies. This article digs into who’s actually using AI policies across industries, countries and company sizes and explores how these trends might reflect broader challenges in […]
Featured Scholarships: April 2025 – Scholarship America
The busiest part of the scholarship season is winding down, but there are still plenty of great opportunities out there! This month, we’re featuring a generous new program from the CLA Foundation, offering $15,000 scholarships to 75 students in eligible locations around the U.S. We’re also spotlighting the Brave of Heart fund, which provides up […]