What is Search Impression Share in Google Ads?

Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard.  Search Impression Share in Google Ads is one of those unique metrics that often causes confusion. However, this metric can provide an incredible amount of insight into your hotel’s paid […]

Scandic Go expanding in Helsingborg, Sweden

Scandic Go, Helsingborg — Photo by Scandic Scandic Go, Helsingborg — Photo by Scandic Scandic Go, Helsingborg — Photo by Scandic Scandic Go, Helsingborg — Photo by Scandic Scandic has signed two long-term lease agreements with property owner JV Nordväst Fastighet AB to take over two hotels in Helsingborg and Jönköping that together have 199 […]

Four Seasons Resort Punta Mita selected as 2025 Good Housekeeping Family Travel Award Winner

Images by Four Seasons Resort Punta Mita Four Seasons Resort Punta Mita announced today that the luxury resort in the heart of Mexico’s lush Riviera Nayarit was named as a winner in Good Housekeeping’s 2025 Family Travel Awards. The full award feature can be found on www.goodhousekeeping.com/familytravel2025. Beloved for its unbeatable setting and extensive family amenities, including spacious […]

BWH Hotels looking for some northern lights

Hotel group targets northern cities as part of ambitious growth plan Record year for growth just the start of exciting period for UK division of business In what has been a record year for the Great Britain arm of the business, BWH Hotels is preparing for even more impressive growth with targets across the north […]

Global Travelers Are Planning More Trips for 2025

Marriott Bonvoy‘s 2025 Ticket to Travel research—conducted amongst 21,374 adults in 10 markets across Europe, Africa, and the Middle East (EMEA)—showed that 42 percent of travelers plan on taking more trips in 2025 versus 2024, while 81 percent will plan on traveling the same amount. Research amongst over 20,000 travelers across the EMEA region shows […]

Mohor Kutir – Your Dream Wedding Destination

Nestled amidst the serene landscape of Santiniketan, Mohor Kutir offers a perfect blend of rustic charm and modern amenities, making it an ideal choice for those who seek a memorable destination wedding. This state-of-the-art property boasts numerous advantages that set it on a league of its own. Here are a few reasons why Mohor Kutir […]

Where Ultrarunning and Hotel Digital Marketing Collide

This is a blog post I was first asked to write over 2 years ago but never finished. It wasn’t because I got distracted or forgot; there just wasn’t a compelling story there at the time. 2 years and 4,000 miles of running later, and I think I finally have something to write about here. […]