Estrategias Clave para el Crecimiento en FMCG – Wise Athena
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para las empresas del sector de FMCG. Con una amplia experiencia en Revenue Growth Management (RGM) y Finanzas Comerciales, nuestro entrevistado comparte ideas sobre la toma […]
Cookieless Advertising for CPG Marketers
For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. But recent years have brought an increased focus on consumer data privacy—spurred by regulations and consumer demands alike—and third-party cookies are on the way out. These pressures are likely to […]
14 Brands Founded by Couples to Celebrate Valentine’s Day – Startup CPG
14 Brands Founded by Couples to Celebrate Valentine’s Day To celebrate Valentine’s Day, we’re helping add a little XOXO to your CPG by highlighting 14 brands founded by couples. “Love” is definitely part of these brands’ recipes for success. Are you a CPG brand? Join our community today! 1. Food for the Sol Soon after […]
Tip Sheet Mailbag: Velocity Q&A
We hope you aren’t tired of reading about velocity! Velocity and distribution (which go hand in hand, as you’ll see below) are the topics we are asked about most often. We’ve reviewed our reader correspondence and pulled out a few more key points we wanted to share: Question 1: Is Velocity Independent of Distribution? Q. […]
LTIMindtree – Investor Relations
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Are You Conducting a Quarterly Business Review (QBR)?
The months are rushing by. Meanwhile, you’re wondering about your quarterly business review. Not only do you have to gather up your team at a time that suits all their diaries and plan the agenda, but also find a room that’s free. Couldn’t you simply skip the QBR this once? As a matter of fact, […]
Tackling Food Waste: Annabelle Souchon’s Vision as New Co-Chair of the CGF’s Coalition
As the newly appointed Co-Chair of The Consumer Goods Forum’s (CGF) Food Waste Coalition of Action, Annabelle Souchon, Group CRS Manager at Bel Group, is bringing her passion and expertise to the forefront of the fight against food waste. In this interview, she shares how Bel Group has embedded sustainability into its core strategy, the […]
Precision Targeting with SVOD – Circana
The rise of premium advertising channels and changing consumer behaviors make precision and personalization essential. Having a diversified audience targeting strategy helps maximize your campaign ROI and reduces ad waste. By using a combination of cross-platform verified viewership data and retail verified purchase data, you can connect to the households most likely to purchase. Related […]
208. What You Need To Know about Insurance COIs
Retailers are raising the bar when it comes to liability coverage, and the process of securing the right insurance is becoming more complicated than ever. Not only are brands facing higher coverage limits, but the third-party companies verifying Certificates of Insurance don’t always understand how coverage works—leading to unnecessary denials and costly delays. To help […]
5 Secrets to Best-in-Class Pharma Gross to Net (GTN) Forecasting Models
In today’s pharmaceutical landscape, optimizing Gross to Net (GTN) forecasting isn’t just a best practice—it’s a necessity. During a recent webinar, we joined Pharosity Consulting to delve into the critical characteristics of effective GTN forecasting and demonstrated how enterprise performance management (EPM) platforms, such as Pigment, can transform the forecasting process. The Gross to Net […]