Unlocking Success: The Pathway to Profitability for US Brands and Retailers—Survey-Driven Research Report
What’s Inside Driving margin expansion is increasingly challenging a highly competitive retail environment and amid growing uncertainty around tariffs and trade agreements that affect input costs and product prices. Achieving sustainable and profitable growth requires businesses to overcome multiple challenges across various business functions. We analyze proprietary survey findings to uncover the key challenges for […]
What Is Pitch Deck, Sales Deck And Sell Sheet And How To Create Them
Breaking through in the consumer packaged goods (CPG) industry takes more than a great product. It’s about how well you can communicate your brand’s value. In a market where competition is nonstop, brands that thrive are the ones that know how to tell their story in a way that grabs attention and gets results.
Staying Ahead of the Competition in 2025: The Power of Data
Knowing where other CPG and retail services companies are putting their focus and their dollars is critical as you strategize for the year ahead. Repsly’s annual Retail Outlook Report is a great place to start. This year, we surveyed 170+ CPG and retail service professionals about their challenges and priorities going into 2025. Through our […]
Food+Tech Connect Trump’s Funding Freeze Leaves Farmers Reeling, Olipop Valued at $1.85B + More
Image Credit: Politico Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines. The agricultural sector faces uncertainty as Trump’s funding freeze disrupts efforts to transition farms to regenerative practices, leaving farmers in financial […]
New Products: Collabs from Marzetti, Hippeas and Tillamook, Plus Daily Harvest’s Pea Protein
In this week’s notable new products roundup, Hippeas teams up with Grillo’s Pickles to craft its newest puff flavor, Daily Harvest seeks to meet consumer demand for high-protein, and Chick-fil-A expands its collection of at-home products. Marzetti x TABASCO Marzetti is heating up its condiments portfolio with the release of Marzetti Spicy Ranch Seasoned with […]
UFCW backs reintroduction of Food Secure Strikers Act
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. The United Food and Commercial Workers International Union released a statement Thursday supporting the introduction of the Food Secure Strikers Act of 2025, which would repeal a federal restriction on striking workers from receiving SNAP benefits. The […]
A Guide to Trade Promotion Management (TPM) for CPGs
Trade promotions are a key component of the overall marketing mix for nearly every brand in CPG. Trade promotions serve a dual purpose, both in helping to drive short-term demand and motivating retailers to showcase and sell more of a company’s products. Trade promotions are a component of revenue management, involving marketing campaigns and […]
Will Strong Consumer Sales Continue in 2025?
The new year began with good news for retailers. Journalists Gregory Meyer and Stephen Gandel report, “US consumers continued to open their wallets at the start of 2025 after a $1tn spending spree during the holiday season, overcoming pressures from higher borrowing costs and years of elevated inflation. Retailers rang up $994bn during the 2024 […]
Balancing portfolio simplification with shopper-centric customization in consumer goods
CPG Trends, Portfolio Management 07 March 2025 In the evolving landscape of Consumer Packaged Goods (CPG), companies are often advised to simplify their product portfolios to reduce costs and enhance agility. However, this strategy can appear contradictory when juxtaposed with the increasing demand for personalized, shopper-centric offerings tailored to diverse channels. Striking the right balance […]
Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success
Founded over a few beers and some potty humor, longtime friends Sean Riley, Ryan Meegan, Brian Wilkin, and Jeff Klimkowski came up with a kick-ass idea. They had been wiping themselves with baby wipes, seeking a product that produced a clean better than toilet paper alone. They decided they could create something better – a […]