Balancing portfolio simplification with shopper-centric customization in consumer goods
CPG Trends, Portfolio Management 07 March 2025 In the evolving landscape of Consumer Packaged Goods (CPG), companies are often advised to simplify their product portfolios to reduce costs and enhance agility. However, this strategy can appear contradictory when juxtaposed with the increasing demand for personalized, shopper-centric offerings tailored to diverse channels. Striking the right balance […]
Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success

Founded over a few beers and some potty humor, longtime friends Sean Riley, Ryan Meegan, Brian Wilkin, and Jeff Klimkowski came up with a kick-ass idea. They had been wiping themselves with baby wipes, seeking a product that produced a clean better than toilet paper alone. They decided they could create something better – a […]
Makary confirmed by Senate as FDA commissioner
The U.S. Senate on Tuesday confirmed Johns Hopkins University surgeon Martin Makary to be commissioner of the Food and Drug Administration, giving him authority over an agency that regulates a wide swathe of the U.S. economy that includes food, tobacco, drugs, packaging and medical devices. Three Democrats joined 53 Republicans to confirm Makary in a […]
The Rise Of Retail Media Networks (RMNs) and Financial Media Networks (FMNs)

Crisp acquires Shelf Engine AI demand planning solution to optimize retail forecasting and inventory management
The acquisition enhances Crisp’s analytics and food waste reduction capabilities and fuels expansion into fresh supply chains. Crisp is proud to announce the acquisition of Shelf Engine, a Seattle-based AI technology pioneer with specialized expertise in demand forecasting and automated ordering for retailers. With retailers facing significant challenges in inventory management – balancing optimal stock […]
How Shopper Habits Are Changing in 2025 & What Brands Can Do About It
While shoppers are cutting back in some areas, they are still spending more on fresh, healthy, and high-quality products. Categories like organic, high-protein, and low-sugar foods are growing in popularity, while processed snacks, pantry staples, and household items are areas where shoppers are trying to spend less. What this means for brands: Highlight product attributes […]
Trace One and Citeo Partner to Redefine Packaging Sustainability in the Food and Beverage Industry
[Paris, 27 Feb 2025] – Trace One, a premier SaaS leader in Product Lifecycle Management (PLM) and compliance software, and Citeo, an eco-organization whose mission is to reduce the environmental impact of household packaging, today unveiled a new partnership designed to revolutionize how grocery retailers and national brands achieve sustainability and regulatory compliance.
FMCG Gurus

Fear In 2025, where politics is divisive and the threat of conflict can feel ever present, around one third of consumers have feelings of worry about global conflict or the risk of war. These feelings of stress can then have an effect on how consumers behave. Also, it can impact on the purchasing choices they […]
Deploying AI in Trade Promotion Management and Deduction Management: A Balanced Perspective

Summary: AI is transforming trade promotion management and deduction management, but success lies in balancing automation with human expertise. While AI enhances efficiency, speeds up deduction processing, and improves trade spend insights, it can’t replace strategic decision-making. Trust in AI depends on transparency, accuracy, and its role as a support system—not a standalone solution. Promomash’s […]
From Lab to Life: How Virtual Twins are Revolutionizing BioPharma Manufacturing
As someone deeply fascinated by the intersection of technology and pharmaceutical advancements, I’m witnessing a thrilling transformation within the industry. It’s not just about building bigger factories; it’s about a fundamental shift in how medicines are made, driven by the relentless pursuit of innovation, efficiency, precision, and speed. Companies are strategically deploying cutting-edge technologies like flexible automation, […]