Enhancing Customer Engagement and Retention
As businesses compete to build lasting customer engagement and loyalty, rewards programs (Gift with purchase, sweepstakes, instant wins and loyalty programs) continue to evolve. One-size-fits-all discounts and general point systems are things of the past. Today’s consumers expect more – they seek personalization, exclusivity, and seamless experiences that align with their values. To help brands […]
Essentials vs extras: CPG tech stack guide (2025)
The right tech stack means the difference between agility and overload. Manufacturers who can discern essential, scalable solutions will see greater cost efficiency and success with AI. Amid mounting supply chain pressures, CPG brands are expected to continue reducing costs and optimizing operations, but the sheer number of automation and efficiency solutions being proposed to […]
Choosing the Right Partner with Social Nature
At its core, a review is more than just words on a page—it’s a bridge between a product’s promise and a shopper’s trust. During our recent webinar, Katie McKeever, Director of Product Marketing at Yotpo, explained: “Reviews offer authentic social proof, enabling brands to showcase their commitment to quality while leveraging insights to refine strategies.” […]
CPG Sustainability White Paper | PDI Technologies, Inc.
Being a sustainable brand is essential for long-term business success in today’s market. Consumers are demanding more environmentally friendly products and packaging, and they’re willing to pay more for it. CPG brands that embrace sustainability and supply chain transparency will have a competitive advantage by building brand loyalty with a growing segment of eco-conscious consumers. […]
Trace One in the News
Explore recent write-ups and news mentions featuring Trace One in the evolving food & beverage, cosmetics & personal care, and specialty chemical landscapes.
FMCG Gurus
1. “Premiumization” is Subjective to Each Consumer Premiumization involves creating high-quality, value-driven products that justify their higher price points. However, this concept can be challenging for manufacturers to navigate. The term “premium” has become prevalent in the industry, yet its interpretation varies among consumers. What one person views as valuable may not hold the same […]