#96 – Expo West Recap: Regen Wins, Emerging Trends, & Essential Insights
On this episode, Kyle and I are flying solo to bring you some updates and thoughts coming out of Expo West. What are the latest industry trends we’re tracking? What was the state of regenerative at this year’s Super Bowl of CPG? What were the biggest regen wins from the Pitch Slam, to NEXTYs, to […]
State of Supplements Within Convenience Stores — Joshua Schall — Functional CPG Strategist | Entrepreneur
Observations (NACS Show 2022 vs. 2023): The sheer volume increase of exhibitors that would be considered “birthed/incubated within the supplement industry” was extremely noticeable. Many of these “supplement brands” exhibiting, that are on maybe year 2 to 5 within their convenience sales channel strategy, definitely went larger in terms of marketing budgets. Why are those […]
Customer Relationship Management – Explorazor Blog
In today’s dynamic and highly competitive business landscape, the adage “the customer is king” has never rung truer. As companies strive to not only attract but also retain customers in a sea of options, the concept of Customer Relationship Management (CRM) emerges as a pivotal cornerstone of success. At its core, CRM embodies the art […]
Want to Launch a Private Label? Establish Your Quality and Safety Programs First! – JIT Experts Hive
We recently caught up with Stephen Edelman, a veteran in the consumer packaged goods industry to talk about working with JIT. Throughout his long and successful career, Stephen has worked at Engage3, Gorillas, LidI US, Target, and Johnson and Johnson Read on to learn how JIT seamlessly integrated into Stephen’s team to help build out […]
Key Considerations for Coffee Packaging
By employing story-driven packaging, you have the ability to forge an emotional connection with your target market through a carefully crafted narrative that is woven into every aspect of your product’s presentation. This involves careful consideration of a wide range of elements, such as color schemes, imagery, and other visual elements that work in concert […]
Estrategias Clave para el Crecimiento en FMCG – Wise Athena
Enfrentando los Desafíos de Precios y Promociones en Mercados Volátiles En el entorno económico actual y en constante cambio, la optimización de estrategias de precios y promociones es esencial para las empresas del sector de FMCG. Con una amplia experiencia en Revenue Growth Management (RGM) y Finanzas Comerciales, nuestro entrevistado comparte ideas sobre la toma […]
Cookieless Advertising for CPG Marketers
For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. But recent years have brought an increased focus on consumer data privacy—spurred by regulations and consumer demands alike—and third-party cookies are on the way out. These pressures are likely to […]
Jabin Beverage Company Launches Persian Inspired Beverages Across the Carolinas and Nationwide Online – Startup CPG
RALEIGH, NC (March 2025) – Jabin Beverage Company, creator of a Persian-inspired functional beverage Jabin, is excited to announce the launch of its beverage across retailers in North Carolina and neighboring states as well as nationwide via its website, DrinkJabin.com. Based on a family recipe, Jabin (pronounced like cabin with a J) is crafted with […]
Tip Sheet Mailbag: Velocity Q&A
We hope you aren’t tired of reading about velocity! Velocity and distribution (which go hand in hand, as you’ll see below) are the topics we are asked about most often. We’ve reviewed our reader correspondence and pulled out a few more key points we wanted to share: Question 1: Is Velocity Independent of Distribution? Q. […]
Are You Keeping Up with the Future?
March 19, 2025 By: Sujin John, Senior Account Director Educational institutions are at a crossroads where their future hinges on a single question: How do you capture the hearts and minds of a generation that’s redefined the rules of engagement? Today’s prospective students—digital natives—no longer follow traditional pathways. They have more options than ever, from […]