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6 Ways AI Is Revolutionizing Demand Generation Marketing

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Amidst all the buzz around artificial intelligence (AI), we’re learning more about what a future with AI could mean while AI is learning more about us and our world. As other technological revolutions have led to changes in the workplace, AI is steadily changing work as we know it—and this definitely includes marketing.


As part of Microsoft’s Copilot Usage in the Workplace survey,the tech giant recently asked 1,300 early users of Copilot how much time they were saving each day. This data was segmented by job function. 66% of users in marketing / public relations noted they were saving between 11 minutes to more than an hour in time each day by using Copilot.

This survey and other recent research on AI demonstrate that Copilot, ChatGPT, and other AI-powered tools are transforming marketing, particularly demand generation marketing. Check out this article to discover the six ways AI is revolutionizing demand generation, and how you as a demand gen marketer can collaborate with AI to create better outcomes.

1. Accelerated Predictive Analytics & Deeper Data Insights

AI algorithms can analyze vast amounts of historical data in a matter of seconds compared to humans. By analyzing historical data at lightning speed, AI can predict future trends in an efficient manner. Predictive analytics via AI can help marketing teams better anticipate market changes as part of forming their demand generation strategies. This proactive approach helps marketers stay ahead of the competition and meet customer demands more effectively. Additionally, this AI capability allows marketers to gain deeper insights into trends around customer behavior and preferences. By understanding these patterns, marketers can make data-driven decisions and create more targeted demand generation campaigns.

2. Intelligent Lead Scoring

Generating high-qualityleads is easier said than done in demand generation marketing as research indicates that 60% of B2B marketers think it’s the top challenge. The good news is AI can help address this challenge. AI algorithms can assess lead quality based on their likelihood of becoming customers. These algorithms quickly rank leads according to personas, engagement levels, and interactions, and then assign lead scores. Rather than using a traditional rules-based approach, AI is quicker and more accurate, providing further information on which fields are most influential for lead scoring and where to prioritize efforts.

3. Enhanced Content Optimization 

Consistently researching and generating relevant and insightful content can be time-consuming. While researching the top trends is beneficial, it can sometimes take the same amount of time as writing. Fortunately, AI can help demand generation marketers create promotional and strategic content that is relevant to the target audience at each stage of the marketing funnel. AI has the capability to help demand generation marketers with content optimization tasks, such as:

  • Content Research: AI can quickly analyze data and trends on a given topic.
  • Content Suggestions: Upon analyzing large amounts of data and trends in seconds, AI can offer suggestions that align with the compiled information. This can allow demand generation marketers to produce content that is relevant and trending, based on the numbers.
  • Search Engine Optimization (SEO): Furthermore, AI can recommend SEO strategies to help demand generation marketers develop more valuable content.

By enhancing the content optimization process, AI can help free up a marketer’s time to focus on even more strategic efforts in demand generation—working smarter, not harder.

4. Improved Customer Segmentation & Experience

On top of relevant content, it’s important that the right messaging reaches the right audience. AI can help segment customers into more precise groups based on various criteria such as demographics, behavior, and preferences. This improved segmentation allows for more targeted demand generation efforts. The better demand generation marketers can tailor messaging, the better the customer experience can be with engaging and relevant information. This can ultimately drive higher customer demand and foster brand loyalty against competitors.

5. Streamlined Content Distribution

With so many channels for demand generation marketers to choose from, it’s not always clear how and when to reach different target audiences exactly where they’re at. AI can help determine better channels and times to distribute content for maximum impact. By analyzing data on customer engagement, AI can streamline content distribution strategies, better ensuring that specific content reaches the intended audience in the right channel when they are most likely to engage. Imagine sending highly relevant blog posts, white papers, or webinar content to the proper leads, increasing engagement and nurturing them through the sales pipeline. AI is making this demand generation objective even more possible.

6. Real-Time Performance Monitoring & Exposed Trend

Another key area of demand generation marketing is tracking and assessing campaign performance. Various AI tools can help demand generation marketers monitor the performance of demand generation campaigns in real time. This way, demand generation marketers can make informed adjustments and allocate resources more efficiently. Just as AI can analyze trends around customer behavior and preferences, it can also expose trends in campaign performance. By evaluating copy, images, videos, and other creative methods alongside performance data, AI can help highlight the top-performing creative approaches. This enables demand generation marketers to make more informed campaign decisions.

via GIPHY

So…where does that all leave us? As AI technology continues to advance, its impact on demand generation marketing will only grow, offering new opportunities to organize successful campaigns, reach target audiences, and generate high-quality leads more effectively.

However, it’s critical to remember that AI is NOT a replacement for demand generation expertise straight from the minds of humans. The human touch remains essential in decision-making and building genuine relationships with leads. AI can empower demand generation marketers in various ways, and this can offer more time for strategic work and meaningful connections with leads.

Feel free to share your thoughts and comments on this article. I’d love to hear how AI is impacting your world as a marketer and if there are other aspects of AI that you think are worth calling out!

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Chantecaille Cheetah Collection – The Beauty Look Book

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Chantecaille Cheetah Collection - Lip Veil 2024

Chantecaille launched a few new items for Fall 2024 in their Cheetah Collection. There are three new Cheetah Lip Veils ($54 each) and a Cheetah Eye Trio ($78). Everything is limited-edition. Available now at Chantecaille, Nordstrom, Neiman Marcus, Bluemercury and all Chantecaille retailers.

Cheetah Lip Veil

Chantecaille Cheetah Collection - Lip Veil review 2024

There are three Lip Veils in this collection and they are absolute perfection. These are hydrating luminous lipsticks with a lightweight feel but intense moisture. The shades are polished neutrals that are easy to wear for any occasion.

  • Wild Sienna is a peachy brown beige
  • Desert Lily is a soft pink
  • Acacia is a perfect rosewood

I don’t own a lot of Chantecaille lip colors but I know they do repeat shades. I still have the Acacia from 2020 so I swatched it next this year’s Cheetah Acacia and the batches are very close but not identical. The 2020 Acacia is slightly more translucent (sheerer in finish) and has a bit more blue undertone.

Pigment is medium but buildable. Formula is ultra creamy and hydrating with a glossy finish but they don’t feel heavy on the lips. These come at a steep price but I think they are well worth checking out. For me the tones are perfect.

Chantecaille Cheetah Collection - Lip Veil swatches 2024

Also wearing:

Chantecaille Cheetah Collection - Lip Veil Wild Senna

Chantecaille Cheetah Collection - Lip Veil Desert Lily

Chantecaille Cheetah Collection - Lip Veil Acacia

Cheetah Eye Trio Swatches

Chantecaille Cheetah Collection Eye Trio vs Natasha Denona I Need a Nude similar tones

Chantecaille also launched an Eye Trio which has three beautiful neutrals. The palette arrived shattered but I was able to salvage enough product for swatches. The texture and pigment is exceptionally beautiful with both the mattes and shimmer, but the shades are easily dupeable. I found shades that are nearly identical from Natasha Denona I Need a Nude Palette and her Glam Palette also has similar tones (and I love her pigment and textures too). I feel like her My Mini Dream Palette is also similar.

Overall a beautiful collection of neutrals to elevate your everyday look. I love the lip colors.

Available now at Chantecaille, Nordstrom, Neiman Marcus, Bluemercury and all Chantecaille retailers.

Cheetah collection gifted for review.



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RUN DISNEY PACKING LIST for RACE DAY

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Want to focus on running your race and not worry about forgetting something? You’re in luck! This race day packing list will help you get ready to run your best. There is a printable pdf version and an image option you can screenshot.

Here is the phone sized layout. You can screenshot or save it to go over as you pack. Below that is the free printable pdf – just complete the form and I’ll email it to you right away.

If you prefer to have a list on paper and cross items off, get this free printable version. Just complete the form below and I’ll email it to you right away.

 

 

 

 





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Google Photos gets smarter search and waitlisted access to the “Ask Photos” feature

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Google Photos is getting a significant upgrade to its search capabilities. Users will now be able to utilize more descriptive and natural language queries to locate specific images and videos within their extensive photo libraries.

Instead of relying solely on simple keywords, the improved search functionality allows for phrases like “Alice and me laughing” or “kayaking on a lake surrounded by mountains.” This enhancement aims to streamline the process of finding specific memories within ever-growing photo collections.

In addition to improved search accuracy, users now have the option to sort their search results by either date or relevance. This provides further flexibility in tailoring the search experience to individual needs. This enhanced search experience is currently being rolled out in English for both Android and iOS users and will be expanded to additional languages in the near future.

In addition to these search improvements, Google is also introducing “Ask Photos,” an experimental conversational search feature powered by Gemini, to a select group of users in the U.S. This feature takes the search experience a step further by understanding the context of a user’s photo gallery, including key individuals, hobbies, and even favorite foods.

“Ask Photos” feature within Google Photos | Video credit — Google

By comprehending this context, Ask Photos can retrieve pertinent details, assisting users in rediscovering specific memories and even uncovering information about their lives. For instance, if someone is planning a camping trip and wants to revisit a beloved spot, they could simply ask, “Where did we camp last time we went to Yosemite?”

Similarly, if they want to recreate a memorable dining experience, they could inquire, “What did we eat at the hotel in Stanley?” Ask Photos leverages details from photos, such as the location of camping gear or the specific dish on a restaurant table, to furnish accurate answers.

Moreover, Ask Photos is designed to be conversational. If the initial response isn’t satisfactory, users can offer additional clues or context to guide the system towards the desired information.

Beyond aiding memory recall, Ask Photos can also facilitate task completion. Users can seek suggestions for the best photos to include in a shared album for a birthday party or request a summary of the highlights from a recent trip to share with a friend.

Google is committed to responsible AI development and emphasizes user privacy. While human review may be employed to refine Ask Photos, it occurs only after queries are disconnected from Google Accounts, ensuring anonymity. The responses provided by Ask Photos, including associated photos and videos, are not subject to human review except in rare cases involving abuse or harm or when users explicitly provide feedback.

Google is eager to gather insights on how users interact with Ask Photos and is actively working to expand its capabilities. Though currently in limited early access, interested users in the U.S. can sign up for the waitlist to request early access and experience this innovative feature firsthand.



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What could global insurers learn from New Zealand?

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What could global insurers learn from New Zealand? | Insurance Business America















“We’re not stuck in our ways,””says NZ insurance head

Catastrophe & Flood

By
Daniel Wood

The New Zealand insurance market is on the front line of extreme natural catastrophe risks. Has this experience pushed the country’s insurance professionals ahead of the curve? What can global insurance firms learn from the way brokers and underwriters in this market handle nat cats like earthquakes?

At the recent New Zealand Underwriting Agencies Council (NZUAC) Expo in Auckland, Insurance Business asked the leaders of local firms for their views.

Maintaining reinsurance support

“I think in that broader context, New Zealand can be seen to be ahead of the world in some areas,” said Travis Atkinson (pictured above).

Atkinson is general manager of operations for Insurance Advisernet New Zealand. He said despite this big concentration of volatile risks in a small country, New Zealand “fundamentally” has full insurance.

“So we’ve done some things right to manage and maintain reinsurance support for NZ,” he said. “Globally, very few countries have, effectively, full perils cover.”

However, he attributed this resilience partly to luck.

Since the Christchurch earthquakes more than a decade ago, he said, apart from last year’s Auckland foods, the country’s nat cats have been relatively quiet. Meanwhile, rates have climbed steadily.

“We’ve got full insurance, so it’s a big premium pool,” said Atkinson. “The Natural Hazards Commission is a big buyer of cat cover so there’s a lot of premium to be earned out of NZ.”

Another factor in New Zealand’s favour is the stable economy. However, if another round of serious earthquakes happened, he said “global reinsurers might go elsewhere.”

“Cycles have always come and gone,” he said.

Atkinson said, right now, New Zealand is an attractive market for London and other capital providers.

Open minded approaches

“One thing I think we do well in New Zealand is that we’re not stuck in our ways,” said Ryan Clark (pictured immediately below), executive director of Commercial for 360 Underwriting Solutions Group.

Clark said local insurance firms tend to be open to collecting multiple ideas before coming up with an insurance offering.

“Whether it’s from the US storms, or European disasters – analysing multiple data points and then making our own decisions, our own way forward and our own solutions,” he said.

Clark said this applies, not just to nat cats, but “across the board.”

For example, in the wake of Cyclone Gabriel, New Zealand’s susceptibility to storms and flooding was exposed. 

“We wanted to upgrade our flood mapping tools,” said Clark. “I reached out globally and talked to a number of different companies.”

He said the solution they chose came from a company in Australia but the process of scoping out offerings from around the world allowed them “to figure out what we needed and adapt it locally.”

“It’s a case study in natural catastrophe risk”

Luke Scott (pictured immediately below) is regional development manager for Market Lane Insurance Group New Zealand. The firm trades locally as The Barn Underwriting Agency.

“It’s a case study in, as you say, natural catastrophe risk,” said Scott.

He said the market’s good returns tend to attract significant capital.

“I think the risks are well understood and Lloyd’s syndicates can certainly make their own informed decisions on what that looks like for New Zealand,” said Scott.

He said local underwriters sometimes handle nat cat risks a little differently to rest of the world, including in the way some deductibles and sub limits are applied.

“For example, we apply a site value deductible for earthquake, which is, generally speaking, a flat number around the world,” said Scott.

He said the site value deductible includes understanding risks like the age of the building, the construction materials and the soil condition.

“So you cater your earthquake deductible by the actual risk profile itself,” said Scott. “That’s something we’ve learned out of events that have happened over the years.”

However, he said some aspects of nat cat cover are a challenge.

“Probably something we don’t do too well in New Zealand actually, is we give full cover for all perils which is different from, say, Japan, where there’s sub-limited earthquake cover,” said Scott.

What do you think global insurers can learn from the way New Zealand insurance professionals handle nat cat risks? Please tell us below 

 

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​Mediaset smentisce Fabrizio Corona: «Il figlio di Massimo Bossetti? Mai contattato per il Grande Fratello» – leggo.it

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​Mediaset smentisce Fabrizio Corona: «Il figlio di Massimo Bossetti? Mai contattato per il Grande Fratello»  leggo.it



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Cody Rhodes addresses Solo Sikoa’s challenge for the Undisputed WWE Championship

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Solo Sikoa made it clear that no matter who emerged victorious between Cody Rhodes and Kevin Owens at WWE Bash in Berlin, he would challenge the winner.

Now that The American Nightmare defeated KO, Rhodes is set to address the challenge from the self-proclaimed Tribal Chief.

Don’t miss all the action of SmackDown this Friday at 8/7 C on FOX.



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How It’s Going for Insurers and the States They’ve Left

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This post is part of a series sponsored by AgentSync.

America’s home insurance crisis

By now, if you haven’t heard about insurance companies (large and small) and their max exodus from the most risky states, you may have been living under a rock. Ironically, if you have been living under a rock, you might not be able to get insurance for that home due to ever-increasing risks (like rock slides) brought on by climate change.

Insurance solvency is nothing new. But over the past few years, increased catastrophic-level natural disasters, along with high inflation that makes rebuilding even more expensive, have caused insurers to rethink which states they’re willing to take risks in. This has meant many insurance companies are refusing to write new business in a given state, or even exiting the market entirely, forcing current customers to scramble to find new coverage – possibly only with state options left.

The hardest hit states include Florida and California, which are losing insurance carriers willing to write business in the state at all. In other places like Louisiana and Oklahoma, rates are increasing by double digits. Nowhere in the U.S. is truly safe though, as average home insurance premiums across all states are still rising in 2024, even after a 19.8 percent increase between 2021 and 2023.

“An estimated one in four American homes or about 39 million properties are under too large of a financial risk for insurance companies to cover them.”

https://www.nbcbayarea.com/news/local/climate-in-crisis/insurance-companines-unites-states-storms-fires/3324987/

For many property owners, the insurance landscape is scary and bleak. Even the largest brand name insurance carriers are finding it unfeasible to keep writing new policies in states like California that’ve seen particularly large wildfire and flood losses.

Opportunities for new insurance players

When one door closes, another opens. At least that appears to be the case in Florida, where eight new property insurers just got approval to enter the Florida homeowners insurance market in April of 2024. These insurers now think writing policies in Florida could be a profitable endeavor thanks to changes to Florida’s insurance laws that came about after its 2022 Insurance Special Session.

Similarly, in California, a change in insurance laws could allow new insurers to enter, and existing insurers to commence writing new policies again. This future scenario hinges on insurers’ ability to factor both reinsurance costs and predictive modeling for future catastrophes into their rates.

Currently, California’s Proposition 103, approved by voters in 1988, limits insurance companies’ rate-setting abilities to historic loss data. Not surprisingly, a hundred years of data from historic losses doesn’t do a great job at predicting how much money a company will need to pay out when it faces a large-scale natural disaster in 2024. This leaves insurers pricing policies too low because historical data can’t justify the real cost of insuring today’s risks.

At the same time, historical data doesn’t account for the predicted risk reduction that modern fire mitigation techniques can provide. This leaves insurers pricing what might be lower-risk policies (thanks to innovations in risk reduction) too high for consumers to afford.

The California Department of Insurance is aiming to enact insurance reform laws in December 2024 to address both sides of this issue by allowing insurers to use predictive modeling that takes climate change and everything from community-to-federal-level investments in risk mitigation into account.

While nothing’s certain yet, companies like Allstate say they’d return to the California market in quick fashion if they had the legal ability to set premiums where they need them to maintain profitability. All eyes will be on California and its regulations, as homeowners currently face diminishing insurance options, and the state’s FAIR Plan (insurer of last resort) insures far more people than it was designed to.

Property owners vulnerable to insurance fraud and scams

Just as insurers pulling out of states has made room for new and innovative insurance companies to take their place, it’s also created an environment ripe for scammers and fraudsters to prey on desperate homeowners.

This isn’t “new” news, but in Florida, the widespread problem of contractor fraud continues to plague the state, its homeowners, and its insurance market. One of the most notorious scams happens when contractors go door-to-door after a large disaster, promising to fix damage and take care of all the insurance details, only to take insurance checks and run.

In California, Alameda County District Attorney Pamela Price is suing multiple insurers for allegations of intentionally underinsuring homes to both make their rates appear more competitive and avoid higher claims payouts. Unfortunately for them, if the allegations prove true, knowingly under-insuring homes is a violation of the state’s insurance laws.

It’s easy to see how property owners in states with very limited insurance options can be taken advantage of. For any home or business owner trying to get property insurance, particularly in the riskiest states with limited insurance options, it’s important to take a few simple steps to verify the insurance company, agency, or even contractor you want to work with is on the up-and-up.

These include:

  • Looking up the company or agent’s name with your state department of insurance
  • Asking for the agent’s license number and verifying it with your state department of insurance
  • Getting license, bonding, and insurance information from any contractors and verifying their business is in good standing before moving forward with them. You can search your state’s Secretary of State website to find businesses and their status.
  • Don’t give money to any contractor before work is completed, or without a signed contract. Particularly when they’re working on insurance claims, contractors are accustomed to doing the work and collecting the money later – not the other way around.

Easily verify producer licenses and appointments with AgentSync

This won’t help regular homeowners avoid insurance scams, but if you’re working in the industry, there’s one surefire way to verify every producer is properly licensed and appointed before any business goes through. Check out AgentSync to learn how you can build automatic compliance checkpoints into your entire insurance sales lifecycle.

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Why SDG 16 Is a Cornerstone for the Other Global Goals

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Why SDG 16 Is a Cornerstone for the Other Global Goals | unfoundation.org




















Ivan Šimonović, Vice-President of the UN’s Economic and Social Council leads a meeting on SDG 16: Peace, Justice, and Strong Institutions during the 2024 High-level Political Forum on Sustainable Development. Photo: UN Photo/Loey Felipe

Justice is more than an ideal. The Global Goal of Peace, Justice, and Strong Institutions is a prerequisite for progress and a mutually reinforcing framework. All other 16 Sustainable Development Goals rely on its achievement. To build effective, accountable, and inclusive institutions at all levels, governments and global stakeholders are scaling up people-centered approaches to justice — advancing SDG 16, and by extension, the entire 2030 Agenda.

The Genesis of SDG 16

The adoption of Global Goal 16 — Peace, Justice, and Strong Institutions — was a hard-earned effort. It marked the first time that promoting the rule of law, expanding access to justice for all, and making institutions more accountable and transparent were universally recognized as a global path to peace with development targets.

“Most of the other goals had controversial elements, but Goal 16 was the only goal that many delegates didn’t think belonged in the framework at all,” said Elizabeth Cousens, President and CEO of the United Nations Foundation, in remarks delivered at an SDG 16 event on the sidelines of the High-Level Political Forum on Sustainable Development 2024 (HLPF) at the United States Mission to the UN.

Over a decade ago, Cousens was among the diplomats and world leaders who negotiated the 17 Sustainable Development Goals (SDGs) and their 169 targets, including SDG 16: Peace, Justice, and Strong Institutions. Negotiations on the Goals spanned two years before they were ultimately agreed upon by all 193 UN Member States in 2015.

It was challenging. “There were countries in the middle of their own peace processes that were worried that an agreement on some of these goals would tie their hands in peace negotiations,” Cousens said. “So there was a huge spectrum that ranged from apprehension to downright opposition, and it was very fierce.”

But thanks to the leadership of Liberia, Sierra Leone, Timor-Leste, and countries across Central America in particular — which insisted that peace was essential for development — building support for SDG 16 became possible. External factors such as investments from Nordic countries and the United Kingdom, as well as the partnership between the United States, the U.S. Department of Justice, and the UN further solidified the legitimacy of SDG 16 on the global agenda.

For these reasons and more, SDG 16 “was potentially the most transformative goal in the entire framework because it goes to the very heart of policies, practices, norms, and institutions that create fair and safe conditions for people to advocate and advance their own rights and interests and needs,” said Cousens.

The Global Progress Report on SDG 16 Indicators affirms that access to justice, which encompasses both civil and criminal justice, is a fundamental human right. The data presented in the report further reveals the lack of progress on target 16.3. Photo: Courtesy of UNDP-UNHCR-UNODC: Global Progress Report on SDG16-Indicators

SDG 16 Now: Numbers in Context

Today, rising conflicts, violent organized crime, and geopolitical issues persist worldwide, according to the Sustainable Development Goals Report 2024. These global events exacerbate suffering, hinder sustainable development, and serve to widen the gap for access to justice, despite it being a fundamental human right.

The SDG 2024 report puts some of the statistics around justice — or lack of justice — into perspective. For example, the global prison population increased from 11.1 million in 2015 to 11.5 million in 2022. A third of that global prison population — 3.5 million people — was held in pretrial detention or had not yet been sentenced. With government budgets strained by a confluence of factors from political instability to inflation and volatile global prices, the ability to swiftly administer justice is severely affected.

This distressing data underscores that the path to global peace and security, which is key to sustainable development, has been complex — and must change. It’s why SDG 16 and all its targets are pivotal to reversing these trends.

SDG 16 in Action Across the U.S.

Conversations around momentum for SDG 16 continued via forums at the UN coinciding with HLPF. The event spotlighted people-centered solutions and approaches that governments and stakeholders are taking to advance implementation of SDG 16. Keynote speeches drew upon President Joe Biden’s Memorandum on Access to Justice and U.S. rule of law commitments undertaken through the Summit for Democracy. With Goal 16 as one of five Goals under review at HLPF this year, the dialogue was paramount in promoting the connection between access to justice and the promise to leave no one behind — both in the U.S. and beyond — which is at the heart of the 2030 Agenda.

“Far too many individuals, are simply not able to access justice in the United States and around the world. In these grand halls, with sweeping views, surrounded by governments with expansive goals set forth by an impressive Sustainable Development Agenda, it can be easy to forget the people that this work is for,” said Rachel Rossi, Access to Justice Director at the U.S. Department of Justice, in her welcome remarks for the event titled, Turning the Tide: Scaling SDG 16 for the Future, Reinforcing Access to Justice, and Advancing Democracy. “But the Founding United Nations Charter reminds us that the peoples of the United Nations determined, reaffirmed faith, and fundamental to the rights and the dignity and worth of the human person … SDG 16 is more than an agenda item. It is a tool to facilitate action to directly impact people, ensuring that the promises of economic security and equal justice are within reach for everyone.”

The United States Mission to the United Nations hosted a meeting on the implementation of SDG 16 with the U.S. Office for Access to Justice on the sidelines of the 2024 High-level Political Forum on Sustainable Development. Photo: Dynahlee Padilla-Vasquez

Leveraging SDG 16 Knowledge

At the United States Mission to the UN, the Office for Access to Justice convened local, federal, and global stakeholders, civil society, and academics to share and deepen knowledge on peace, justice, and strong institutions. The primary focus was on SDG 16.3: to promote the rule of law at the national and international levels and ensure equal access to justice for all.

“I am just very excited to see that we’re here 10 years on, to see this effort by the Department of Justice to connect leaders and experts together to tackle access to justice gaps, which unfortunately … are growing rather than shrinking in the United States, and to share insights and genuinely learn together domestically and the broader global community,” said Cousens.

The gathering exemplified a groundswell of support for the SDGs across the U.S., demonstrated by the people who came together from diverse backgrounds and specialties. In convenings about how the SDGs and access to justice show up in their everyday work, participants echoed the need to advance support for justice workers, expand civil justice advocacy, and increase the number of justice defenders. Recommendations to bring in tangible tools to further shape policy, such as increasing financing to invest in access to justice, providing quality access to counsel in civil and criminal courts, and expanding access in rural areas and legal deserts, resonated.

Far too many people are missing from the conversation. And representatives of groups attending the gathering stressed that systems and institutions working to close gaps in access to justice must meet people where they are. Specifically, that means inviting more people to the conversation on justice, including people in law enforcement and prisons as well as prosecutors, chief justices, young people, Indigenous communities, community justice groups, and non-lawyers with justice experience.

Jhody Polk, founder of New York University’s School of Law Jailhouse Lawyers Initiative (JLI) and Darren Breeden, a Community Justice Fellow at JLI, helped a community member navigate the justice system after being falsely accused of a crime. Photo: Courtesy of Jhody Polk

Jhody Polk, founder of NYU’s School of Law Jailhouse Lawyers Initiative (JLI) and a formerly incarcerated jailhouse lawyer from Florida, agrees. “Community justice must be a process, not a program — a process that identifies how a community is isolated and then brings community into community ownership,” she said. “Community justice, at its core, has to have processes that allow the community to hold institutions to account when they cause harm.”

Community justice “starts with the people who have the privilege to know and understand what law and justice are,” adds Darren Breeden, Community Justice Fellow at JLI. “To give it away, go into the community, college, and classrooms, and make sure potential law students move with this understanding. Once people have knowledge of the law, then we can empower people to use it in a way that’s shaping the law … to help their own lives.”

SDG 16 Implementation: Next Steps for a More Just Future

As the Office for Access to Justice underscored, this dialogue is just the start. SDG 16 will continue to be a framework to make peace and justice possible everywhere as they’re fundamental to all 16 other goals. The 2030 Agenda for Sustainable Development is a shared blueprint for peace and prosperity, and SDG 16 is paramount. Not only does this Global Goal align with broader human rights issues and social and economic development, but promoting peace and justice secures our future and that of generations to come.

“For me, peace and justice are interrelated. We cannot have peace without justice,” said Veronica “Derek” Valdez Cabe, Coordinator of the Nuclear and Coal-Free Bataan Movement in the Philippines.

Join the Movement

A newly launched microsite serves as a people-centered hub for anyone who wants to learn more about American leadership toward the Sustainable Development Goals, SDG 16 specifically, and the entire framework. To dive deeper, check out the UNDP’s Global Progress Report on SDG 16 Indicators.



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Does My Pride Prevail?

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Here is a question I doubt you ask yourself very often: Does my pride prevail?

Let’s reflect on this question because I hope and desire that you gain a new level of self-awareness through this exploration.

To reflect on this question, we must fully understand what pride entails.

According to 1 Peter 5:5, “God opposes the proud but gives grace to the humble.”

So, the question stands: Do you find yourself in opposition to God, or do you desire to flow in His grace and favor? Can you feel yourself fighting against Him or resisting what He wants you to do? Or are your desires in line with His?

Often, we can’t see pride in ourselves, but those around us might. Asking trusted friends if they see pride in us can be enlightening! They may respond with observations we hadn’t considered or affirm our humility. Go ahead, read this blog with your Godly friends, and identify any pride that prevails in your life.

Our hope and prayer is to achieve true humility.

To understand pride better, let’s look into its six forms: Recognizing these can help us identify and address pride in our lives.

Self-Exaltation – This form of pride gives all credit to oneself. It’s essential to acknowledge that our achievements are often the result of collective efforts, and they are for God’s glory, not our own.

Self-Promotion – This is when pride seeks credit or validation from others. While it’s natural to seek encouragement and recognition, it becomes problematic when this is our primary goal.

Self-Justification – Expecting credit from God Himself. This form can be subtle but profound because it assumes that our deeds should inherently earn God’s favor.

Self-Degradation – Tearing oneself down continuously. Though it might seem like humility, constantly speaking negatively about oneself is another form of pride because it still focuses heavily on the self.

Self-Demotion – Comparing oneself to others. Whether we feel superior or inferior, comparison stems from pride because it seeks to determine our worth using the lives of others as a measuring stick. True humility is recognizing our unique worth in God’s eyes without comparison.

Self-Condemnation – Judging oneself harshly. Constant self-criticism reflects pride because it excessively focuses on oneself rather than trusting in God’s grace, the gift of God’s forgiveness, and redemption.

These forms of pride might not always be apparent. Reflecting on them can be revealing and transformative. Spend time in prayer, seeking God’s guidance, and listening to the Holy Spirit.

Understanding and addressing pride is a journey. Reflect on these types of pride, seek feedback from those you trust, and pray for a heart of humility.

In doing so, you’ll open yourself to the grace and favor that God promises to the humble.





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